Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.

Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.

Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters. Tinder is looking for a marketing leader to guide our business growth in Spain and Italy and raise the bar of our creative excellence. You'll own the brand, campaigns, paid media investments, social media and partnerships for S.ensuring alignment with Tinder's integral vision while tailoring initiatives to resonate with local audiences.

This role demands creativity, cultural fluency, and a strategic mindset to position Tinder as the go-to brand for Gen Z female audiences across the region. Develop and Implement Marketing Strategy Own and execute the marketing strategy for Italy and Spain. Collaborate with EMEA leadership and global marketing teams to ensure alignment.

Localize

Tinder's brand narrative, ensuring relevance to youth culture and cultural nuances in the region. Lead the Tinder community and event marketing strategy, driving meaningful connections with users. Translate data into insights and draw marketing and business conclusions Assist in creating and distributing content via paid media campaigns, partnerships, or influencers.

Monitor competitor activities and market trends to provide actionable insights for enhancing Tinder's brand positioning in the S.Foster a collaborative environment within a matrix organization, partnering with functional teams such as Media, Partnerships, Social, and Marketing Support.

Drive

Tinder's brand equity through innovative, culturally relevant campaigns.



Establish and nurture long‐lasting brand partnerships to enhance Tinder's market presence. Stay ahead of cultural and market trends, identifying opportunities for differentiation and growth.

Use insights and data to develop impactful marketing strategies that resonate with Tinder's audience. Oversee content creation, media campaigns, and project delivery in collaboration with external agencies. Several years of experience in managing marketing projects and budgets with at least 5 years of country leadership in marketing, preferably with direct-to-consumer brands in the tech industry, fashion, streaming, or consumer goods.

Comfort building and executing tailor‐made strategies that span creative marketing, business growth, media and product development Proven ability to manage and grow brand strategy within the pop culture and youth marketing space.

Cultural Fluency

Deep understanding of youth culture and the unique cultural nuances of the S.Native Spanish and/or Italian speaker; fluency in English is essential. Strong interpersonal communication skills with experience in managing virtual and cross‐functional teams. Proven experience in top talent and influencers management Strong mix of conceptual and analytical capabilities in combination with a hands‐on and agile mentality to get things done.

Strong executive presence with a robust network in technology, entertainment, or media.

Experience developing and executing custom strategies across marketing, business growth, and media. Previous success in driving marketing for digital services, especially membership models or subscription businesses. The hustle of a startup with the impact of a global business Comprehensive health coverage, competitive pay, team bonding events, yoga classes and social events If you require reasonable accommodation to complete a job application, pre‐employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly. #

📌 Marketing Manager with Spanish (Madrid)
🏢 Powertofly
📍 Madrid