In this role you shape GTM for strategic product launches and drive impact across a growing AI Business Management platform for SMBs in Europe and the USA. You'll partner across Product, Marketing, Sales and Customer Experience to align positioning, campaigns and assets with business goals. You'll own market insights, storytelling and measurement to fuel growth, while collaborating with international teams in a fast, transparent, agile environment.

This is a high-visibility, transformation-focused opportunity to influence product perception and revenue.

Cobee expense savingLanguage classesBreakfast in the office and organic fruitPet friendly workplaceOwn GTM strategies for new product launches, from concept to ROI assessmentCoordinate with Product, Sales, Customer Success, Finance, Marketing, Partners, and external agencies to align launch plansDrive GTM project management and follow-ups to meet deadlines and achieve resultsEnsure brand-consistent messaging and product positioning across ads, freebies, and reportsConduct competitive and customer research, identify market trendsCreate and maintain product assets and sales materials (pitch decks, landing pages, battlecards)Collaborate with product on roadmap planning with market insightsTrain internal teams with Presales on value,



use cases and differentiatorsCreate product updates for the public changelog to clientsAnalyze data to uncover growth opportunities and inform actionsDevelop marketing briefs and scripts for product presentations and videosCollaborate with Brand on product assets, including videos and motionsDefine Pricing and Packaging proposals with the Product teamGather customer stories with Customer Marketing to support product narrativesSwitch between strategic and tactical work as needed5+ years of SaaS product marketing experience with a track record of successful product launchesExperience managing large, multi-stakeholder GTM campaignsBusiness-driven with ability to analyze data for growth opportunitiesExcellent communication and storytelling skillsVersatile generalist with product, marketing and business skillsComfort with data analysis and creative development (design, video scripts)Attention to detail and commitment to high-quality outputsExpert in competitive intelligence and voice of the customerCurious, adaptable and proactiveFluent in English and at least one of French, German, Spanish, Italian, or Portuguese (native or C2 level)Excellent communication and storytellingCuriosity and adaptabilityProactivity and initiativeGTM strategy and product launchesData analysis and insight generation

📌 Senior Product Marketing Manager - Factorial Hr (Barcelona)
🏢 Factorial Hr
📍 Barcelona