Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit and follow along on LinkedIn #WeAreVML.
VML is a global creative company that builds genuine relationships between brands and people, putting technology at the service of creativity.
Our Strategic team is looking for a Strategy Planner to join us in Madrid .
We’re searching for someone with strong strategic thinking, a sharp cultural eye, and a genuine interest in social platforms, digital behaviors and what’s happening right now.
This role is adecuado for a planner who thinks social-first , understands how ideas live and grow on platforms, and can also connect that thinking to broader omnichannel / 360º campaigns .
A key part of the role involves structuring strategic narratives, building decks and presenting strategy both internally and to clients.
Your role will include…
- Researching culture, consumer behaviors, trends and emerging signals , with a strong focus on digital and social ecosystems.
- Translating insights from research, platforms and culture into clear strategic opportunities .
- Preparing benchmarks and competitor analysis, understanding how brands show up across online and offline touchpoints .
- Writing creative briefs that clearly frame the strat
📌 Strategy Planner (España)
🏢 Vml
📍 España