Country Head of Sales

Location: Brussels, Belgium

Employment Type: Full-time

Industry: Technology / Online Delivery

Function: Sales / Commercial Leadership

About the Role

A leading international technology platform is seeking a Country Head of Sales to lead the commercial organisation in Belgium and shape the country’s sales strategy.

The role oversees Acquisition, Account Management, Strategic Accounts and Grocery & Retail, across inside and field sales teams. This is a senior leadership position focused on commercial performance, people development, innovation and execution.

Key Responsibilities

- Own and execute the Belgium sales strategy, targets and commercial plans.
- Lead and develop multiple sales and commercial teams.
- Build a high-performance culture through coaching, accountability and talent development.
- Drive commercial performance using data, AI, market insights and customer knowledge.
- Lead teams through business change, transformation and new ways of working.
- Identify opportunities to improve sales effectiveness,



customer value and growth.
- Partner with country, regional and general leadership teams on strategy and execution.
- Build relationships with key customers and strategic partners.
- Own commercial budgets, forecasting and performance management.

Requirements

- 10+ years’ experience in sales/commercial roles, including significant sales leadership experience.
- Experience developing and executing country, regional or business-unit sales strategies.
- Proven experience leading managers and building high-performing teams.
- Strong commercial, data-driven and AI-focused mindset.
- Track record of continuous improvement, innovation and change leadership.
- Excellent influencing and stakeholder-management skills.
- Strong customer and strategic-partner orientation.
- Pragmatic, hands-on leadership style.
- Fluent English plus native French or Dutch; fluency in both is advantageous.

📌 Country head of sales (España)
🏢 SoTalent
📍 España