Описание

Duetto is a Revenue and Profit Operating System for the global hospitality industry. It is a PE-backed SaaS business serving hotels, casinos, and hospitality groups worldwide.

Obtenga más información sobre este puesto leyendo los detalles a continuación y luego envíe su solicitud para ser considerado.
Задачи

- Design strategic frameworks for global multi-channel digital campaigns across paid search, paid social, display, email, and content syndication
- Make commercial trade-off decisions, analyze performance, identify diminishing returns, and reallocate spend and effort
- Define campaign architectures across awareness, lead generation, nurture, conversion, and customer expansion
- Brief the Content and Creative team on campaign asset needs and strategic direction
- Design and execute digital ABM campaign strategies for named accounts and account segments
- Architect multi-touch ABM plays across paid media, personalized content, email sequences, and retargeting
- Stay current on ABM tactics, platforms, and approaches, and recommend what Duetto should adopt, test, or stop
- Define account-level ABM measurement frameworks and use insights to reshape strategy
- Design and optimize nurture strategies across acquisition and expansion
- Define campaign strategies for customer upsell, cross-sell, and adoption
- Prioritize conversion optimization efforts based on commercial impact
- Own campaign and channel performance analysis and provide strategic recommendations
- Define adaptations of general campaign strategies for local markets




- Provide strategic performance analysis by territory for regional teams and leadership
- Identify gaps and improvement opportunities in the marketing technology stack
- Recommend improvements to integration between campaign platforms, CRM, and lead routing systems
- Ensure campaign infrastructure supports the Growth Marketing team's strategic goals
- Champion clean data practices and campaign hygiene
- Use AI for audience research, competitive analysis, performance modeling, and scenario planning
- Test AI-driven approaches, share results, and help the Growth Marketing team adopt AI in daily work. xqbhyrx

Требования
- 5+ Years of experience in digital marketing, growth marketing, or marketing operations
- Demonstrable experience designing and owning digital ABM campaign strategies
- Proven ability to make commercial trade-off decisions across paid media, email, nurture, and content syndication
- Experience designing campaigns across acquisition and customer expansion
- Experience with HubSpot, Salesforce, Google Analytics, and programmatic or ABM tools
- Strong campaign strategy, audience strategy, and channel strategy skills
- Ability to interpret performance data and make strategic recommendations
- Commercial mindset focused on pipeline and revenue outcomes
- Ability to present strategic recommendations and brief creative teams clearly
- Proactive approach to digital marketing trends and strategic recommendations
- Ability to manage multiple campaign strategies across channels, regions, and commercial objectives
- Nice to have: Background in B2B SaaS.

Условия

No conditions specified

#J-18808-Ljbffr

📌 digital marketing manager in hospitality (Barcelona)
🏢 Enfint
📍 Barcelona