In this role you will partner with performance marketing to translate data into measurable growth. You will build and deploy models, run experiments, and shape marketing investments across channels. You’ll collaborate with cross-functional teams to scale strategies and uncover high-impact opportunities. The role combines data science, experimentation, and analytics to optimize ROI in a integral education marketplace. Join a fast-paced, human-led, tech-enabled environment that values learning and impact.Monthly lessons allowancetime off for self-developmentequityhealth insurancerelocation packageCollaborate with performance marketing teams to develop data solutions for optimizing campaigns, budgets, and resultsApply recommendation systems and clustering to identify effective combinations of search terms, ad copies,



and landing pagesScale new channels and refine targeting and bidding through regression models that assign predictive weights to funnel eventsLead rollout of LTV models and use insights to guide marketing investments and cross-functional strategyDesign and analyze A/B tests to measure marketing effectiveness using causal inference methodsWork with Data Engineering to build scalable data pipelines and evolve ETL processes while adopting new toolsContribute to cross-company initiatives aligning with the data organization’s visionSupport applying predictive models in performance marketing channelsExtensive experience as a Data Scientist in a B2C performance marketing contextKnowledge of bidding, incrementality, and attributionSkilled in developing and deploying machine learning modelsExperience with experimentation and A/B test design/evaluationExperience in marketplaces or digital businesses with performance marketingStrong SQL and Python coding skillsCreative, proactive approach to developing and evaluating new solutionsAdvanced written and verbal English communicationCreative mindsetCuriosity and problem-solvingSQLPythonMachine learning model development and deployment#J-18808-Ljbffr

📌 Senior Data Scientist - Marketing - Barcelona
🏢 Preply
📍 Barcelona