In this role you drive growth for HP's Graphics Solutions Software u0026amp; You own the full funnel-from awareness to retention and lead integrated campaigns across content, paid/organic channels, ABM, and events. You'll balance sales-led and product-led motions to maximize pipeline, adoption, and subscription revenue, delivering a unified go-to-market narrative.
Define and execute growth marketing strategy with clear audiences, channels, motions, and metrics
Design and optimize the full growth funnel leveraging data and experimentation
Build integrated campaigns across content, paid and organic channels, events, ABM, and partner communities
Collaborate with CRM and marketing operations to implement lifecycle programs and nurture journeys
Partner with Product, Sales, Analytics,



Content u0026 Creative, regional marketing, and external agencies for integrated GTM
Bachelor in Business Administration
~7+ years of marketing experience, ideally in B2B SaaS, software, technology, or solutions marketing
~ Proven B2B demand generation, pipeline creation, or sales-led growth experience
~ Ability to work across commercial, product, analytics, creative, and regional teams in a matrixed organization
~ Experience working with agencies or external partners across demand generation, content, media, ABM, or campaigns

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📌 Software & Solutions Growth Marketing Manager, Graphics Solutions Business (Barcelona)
🏢 Hewlett-Packard
📍 Barcelona