Description We are seeking a Salesforce Consumer Goods Cloud Business Analyst to partner directly with client stakeholders in gathering, structuring, and validating business requirements for a Consumer Goods Cloud implementation. The role bridges business needs and technical delivery, translating retail execution, trade promotion, and field sales processes into functional designs, configuration specifications, and user stories that guide the Salesforce delivery team. The ideal candidate is comfortable leading workshops, owning requirement documentation, and managing client relationships throughout the project lifecycle.
Description We are seeking a Salesforce Consumer Goods Cloud Business Analyst to partner directly with client stakeholders in gathering, structuring, and validating business requirements for a Consumer Goods Cloud implementation. The role bridges business needs and technical delivery, translating retail execution, trade promotion, and field sales processes into functional designs, configuration specifications, and user stories that guide the Salesforce delivery team. The ideal candidate is comfortable leading workshops, owning requirement documentation, and managing client relationships throughout the project lifecycle.
Lead requirement-gathering workshops directly with client business and IT stakeholders across the project lifecycle.
Perform fit-gap analysis against Salesforce Consumer Goods Cloud standard capabilities (Retail Execution, Trade Promotion Management, Visit Management, Order Management) and recommend configuration or customization approaches.
Support UAT planning and execution, including test scenario definition, defect triage, and client sign-off coordination.
Produce and maintain business process documentation, requirement traceability matrices, and training materials.




Support data migration and integration discussions from a business/functional perspective, including ERP and trade promotion system interfaces.
6+ years of experience as a Business Analyst or Functional Consultant on Salesforce implementation projects.
~ Salesforce certifications such as Consumer Goods Cloud Accredited Professional, Salesforce Agentforce Specialist, or Sales Cloud Consultant.
~ Hands-on functional experience with Salesforce Consumer Goods Cloud, including Retail Execution, Visit Management, Trade Promotion Management, and Order Management capabilities.
~ Proven client-facing experience, including leading workshops, presenting to stakeholders, and managing business relationships directly.
~ Experience working in Agile delivery environments, managing backlogs and collaborating with cross-functional technical teams.
~ Excellent verbal and written communication skills, with the ability to translate technical concepts for business audiences and vice versa.
~ Experience supporting UAT cycles, defect management, and go-live readiness activities.
~ Understanding of consumer goods / CPG business processes, including field sales, merchandising, and retail store execution.
~ The candidate must be available to attend the client's offices in Barcelona 1 to 2 days per week.

Prior experience implementing Consumer Goods Cloud (or Vlocity-based industry cloud) end-to-end, from discovery through go-live.

Experience in CPG, FMCG, or retail distribution industry verticals.
We firmly believe that companies and clients set the direction of the industry, but it is people who build it. We consider it essential that our organization is founded on our greatest asset and key differentiator: our people.
We operate under the Spanish Consulting and Market Research Collective Agreement.
As part of our versátil benefits package, you can request childcare vouchers as well as private medical and dental insurance.
#

📌 Salesforce Consumer & Goods Cloud Business Analyst - 80% Remote (Barcelona)
🏢 TheWhiteam
📍 Barcelona