Global Head of Consumer Data (Barcelona)

Global Head of Consumer Data (Barcelona)

24 sep
|
Puig
|
Barcelona

24 sep

Puig

Barcelona

Location: Barcelona or Paris (with regular travels to Barcelona)
Si desea saber un poco más sobre esta posibilidad, o está considerando presentar su candidatura, por favor, lea la siguiente información del puesto.
Language: English (mandatory) – Spanish is a strong plus

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Job description

Location: Barcelona or Paris (with regular travels to Barcelona)
Language: English (mandatory) – Spanish is a strong plus

.

The Opportunity

Location: Barcelona or Paris (with regular travels to Barcelona)
Language: English (mandatory) – Spanish is a strong plus

.

What you'll get to do
1. Product Ownership

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- Act as the business owner for key consumer data products and platforms, including:

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- Consumer C360 Datamart (Golden Record)

- Bloomreach (1:many marketing automation: data, new features, new channels)

- Preference Center (consent & privacy preferences)

- Loyal Guru (loyalty platform)

- Partner closely with the Global Retail team on:

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- Connect.U (1:1 clienteling: data, new features)

- Responsibilities include:

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- Defining business requirements and translating them into clear, actionable specifications for Tech teams.

- Prioritizing product roadmaps and ensuring timely delivery of enhancements and new capabilities, while sharing progress within the organization.

- Evaluating and integrating new features, channels, and data flows to support CRM and consumer engagement strategies.

- Ensuring platforms evolve to support first-party data collection, personalization, loyalty growth, and advocacy.

- Acting as the primary point of contact for Global CRM, brands, and markets regarding consumer data tools, management, and capabilities.

2. Expertise Development, Strategic Projects & Global Collaboration

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- Work closely with Brands, Markets, and cross-functional teams (Global CRM, Tech,



Insights, Legal) to understand their strategies, roadmaps, and specific needs related to consumer data, ensuring strong collaboration across functions and stakeholders.

- Anticipate brand and market needs, ensuring the consumer data ecosystem evolves proactively to support future CRM, clienteling, and engagement strategies.

- Partner with the Data Product Owner of Consumer Dashboards (based in London) to ensure alignment between data sources, KPIs, and reporting frameworks.

- Ensure the consumer data ecosystem supports the generation of actionable insights (dashboards, segmentation, predictive models, automation, analytics).

- Ensure successful project execution through effective planning, prioritization, and stakeholder management.

- Support change management and drive adoption of global tools, governance frameworks, and data best practices.

3. Consumer Data Governance Leadership

As a data champion within the overall Global Data Governance strategy, lead the governance of consumer data, ensuring alignment with business definitions, KPIs, and data standards across brands and markets.

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- Ensure consistency of consumer data across all tools and platforms, enabling seamless activation across consumer journeys.

- Oversee compliance and documentation within Collibra and Confluence, ensuring all assets meet governance and regulatory requirements.

- Drive continuous improvement of data quality,



ensuring business rules are correctly applied and monitored.

- Take part in the Global Data Governance workstream, ensuring full alignment with global strategy and tools.

- Upskill brands, markets, and relevant teams on consumer data definition and management.

4. Compliance, Privacy & Risk Management

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- Ensure consumer data usage complies with global and local regulations (GDPR, consent management, retention rules).

- Partner with Legal and Privacy teams to ensure all tools and processes meet compliance standards. xqbhyrx

- Guarantee that consent, preferences, and privacy rules are correctly implemented across all platforms and markets.

We'd love to meet you if you have
Qualifications
Experience & Expertise

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- 12+ years of experience in consumer or digital data management or CRM activation

- Experience working in a global organization or transversal team

- Strong understanding of consumer data usage in CRM, loyalty, retail, and omnichannel environments

- Solid knowledge of data governance frameworks, data management and data quality management)
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📌 Global Head of Consumer Data (Barcelona)
🏢 Puig
📍 Barcelona

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