ОписаниеDuetto is a Revenue and Profit Operating System for the global hospitality industry. It is a PE-backed SaaS business serving hotels, casinos, and hospitality groups worldwide.Задачи- Design strategic frameworks for global multi-channel digital campaigns across paid search, paid social, display, email, and content syndication- Make commercial trade-off decisions, analyze performance, identify diminishing returns, and reallocate spend and effort- Define campaign architectures across awareness, lead generation, nurture, conversion, and customer expansion- Brief the Content and Creative team on campaign asset needs and strategic direction- Design and execute digital ABM campaign strategies for named accounts and account segments- Architect multi-touch ABM plays across paid media, personalized content, email sequences, and retargeting- Stay current on ABM tactics, platforms, and approaches, and recommend what Duetto should adopt, test, or stop- Define account-level ABM measurement frameworks and use insights to reshape strategy- Design and optimize nurture strategies across acquisition and expansion- Define campaign strategies for customer upsell, cross-sell,



and adoption- Prioritize conversion optimization efforts based on commercial impact- Own campaign and channel performance analysis and provide strategic recommendations- Define adaptations of integral campaign strategies for local markets- Provide strategic performance analysis by territory for regional teams and leadership- Identify gaps and improvement opportunities in the marketing technology stack- Recommend improvements to integration between campaign platforms, CRM, and lead routing systems- Ensure campaign infrastructure supports the Growth Marketing team's strategic goals- Champion clean data practices and campaign hygiene- Use AI for audience research, competitive analysis, performance modeling, and scenario planning- Test AI-driven approaches, share results, and help the Growth Marketing team adopt AI in daily work.Требования- 5+ Years of experience in digital marketing, growth marketing, or marketing operations- Demonstrable experience designing and owning digital ABM campaign strategies- Proven ability to make commercial trade-off decisions across paid media, email, nurture, and content syndication- Experience designing campaigns across acquisition and customer expansion- Experience with HubSpot, Salesforce, Google Analytics, and programmatic or ABM tools- Strong campaign strategy, audience strategy, and channel strategy skills- Ability to interpret performance data and make strategic recommendations- Commercial mindset focused on pipeline and revenue outcomes- Ability to present strategic recommendations and brief creative teams clearly- Proactive approach to digital marketing trends and strategic recommendations- Ability to manage multiple campaign strategies across channels, regions, and commercial objectives- Nice to have: Background in B2B SaaS.УсловияNo conditions specified#J-18808-Ljbffr

📌 Digital Marketing Manager In Hospitality (Barcelona)
🏢 Enfint
📍 Barcelona