Overview
As Senior Paid Search Marketing Manager, you own the GTM strategy and execution for paid search, driving acquisition at scale. You will lead SEM campaigns across Google Ads, Bing, and YouTube, partnering with product, sales, and creative teams to amplify revenue. You’ll optimize structures, bidding, and keywords while aligning product offerings with search intent. This role sits in a fast-growing, globally distributed marketing team and offers impact across multiple regions and languages. Join Deel to shape high-growth, data-driven paid search at a leading SaaS company.
Compensaciones / Ventajas
- Stock grant opportunities
- Flexible office membership option
- Total rewards and benefits
- Salary in USD with local currency localization
- Equity and perks based on role and location
Responsabilidades
- Lead global SEM campaigns across paid search channels (Google Ads, Bing, YouTube, etc.) focusing on awareness, consideration, and acquisition
- Collaborate with the Director of Performance Marketing and Regional Ads Managers to optimize Paid Search performance
- Monitor daily search performance, identify trends, and implement optimizations to achieve growth KPIs
- Continuously test and refine campaign structures, bidding strategies, and keywords for scaling and expansion
- Work with copywriting teams to create and test ad copy and landing pages for better quality scores and CTRs
- Collaborate with PMMs to ensure all product offerings are covered by relevant keywords
- Coordinate with cross-functional teams (growth, product, data, creative) to ensure successful campaign execution
- Share insights on the latest search trends to enhance team performance
- Manage relationships with search vendors like Google and Bing
Requisitos principales
- 5+ years of experience managing SEM accounts for a B2B brand, preferably in-house
- Expert in Google Ads, Google Analytics, Google Tag Manager, and GA Editor
- Data-driven, with experience setting up dashboards and using analytics tools to track performance
- Proven track record in lead generation for Paid Search, consistently meeting CPL, SQO, and ROAS KPIs
- Strong relationship-building skills with internal and external teams to improve processes and workflows
- Self-motivated and adaptable in a fast-paced environment
- Experience managing Paid Search in-house for HR or Fintech B2B brands is a plus
- Experience with country-specific targeting and campaigns in multiple languages and regions
- Experience in a fast-growing startup or remote & distributed teams
- relationship-building
- data-driven decision making
- adaptability
- Google Ads
- Google Analytics
- Google Tag Manager
📌 Senior Paid Search Marketing Manager | EMEA - españa
🏢 Deel
📍 España