24 sep
|
Zynga
|
Barcelona
In this role you will lead Live-ops and monetization strategy for Zynga's live game portfolio. You will own the live-ops vision, planned campaigns, and cross-functional execution to optimize player value. You’ll design experiments and analyze results to drive product decisions and improve key metrics, working closely with features teams and stakeholders. This is a hands-on, fast-paced role with a clear impact on growth and player engagement. You will join a collaborative environment at Zynga, shaping live experiences for a general audience.25 days of annual leavePrivate medical insurance for you and your familyDisability and life insuranceCreate the Live-ops vision and roadmap and execute promotional campaigns from design to launchDevelop communication channels, campaign creative, QA at launch, monitoring,
and post-launch optimizationAnalyze monetization strategy including pricing and segmentation to maximize valueFrame hypotheses, design A/B tests, and translate insights into live product decisionsMonitor key metrics (ARPU, conversion, funnel, churn) and drive continuous improvementDevelop best practices to drive operational excellence in a live-ops teamCoordinate with features team to align live-ops needs with new feature developmentProven track record as a Liveops Manager in a game with a strong live-ops cadenceExperience in a volatile, fast-paced environment and adaptabilityGood communication skills and experience aligning with stakeholderscommunicationlive-opsmonetization strategyA/B testing#J-18808-Ljbffr
📌 Senior Product Manager (Liveops) - Barcelona
🏢 Zynga
📍 Barcelona