Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets. This role is critical to transforming media data into a core business driver, enabling:

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- smarter investment decisions

- advanced performance measurement

- scalable AI and data use cases

The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.

Scope & Team Leadership

You will lead a multidisciplinary team including:

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- Global Paid Media Data Manager

- Global Social Data Data Manager

- General Media Data Product Manager

- Global Media Tracking Manager

You will build a strong center of expertise, combining:

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- media analytics

- data governance & tracking

- data products

The Opportunity

Location: Barcelona

Language: English (mandatory)

We'd love to meet you if you have
Experience

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- 12+ years in media analytics, data, or digital performance roles

- Strong experience in advanced measurement (MMM, attribution, econometrics)

- Proven track record managing complex, cross-functional programs





- Experience leading teams and building data capabilities at scale

- Background in consumer goods, beauty, or luxury is a strong plus

Technical & Functional Expertise

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- Deep understanding of:

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- Paid / Owned / Earned media ecosystems (Camphouse, Supermetrics, Meltwater, Lefty…)

- Media tracking & data collection (GA4, tagging, etc.)

- Cross-channel measurement frameworks

- Strong analytical background (econometrics, statistics, modeling)

- Experience with:

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- SQL / data environments (Big Query)

- Data visualization tools (Tableau, Power BI, Looker)

- Data products and data lifecycle (from ingestion to activation)

Leadership & Soft Skills

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- Strategic thinker with strong business knowledge

- Ability to translate complex data into impact for business stakeholders
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- Excellent communication and influencing skills

- High capability to manage multiple projects and stakeholders simultaneously

- Strong collaboration mindset across business and tech teams

Mindset

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- Business-driven and impact-oriented

- Data expert with strong pragmatism

- Curious, forward-looking, innovation-driven

- Hands-on when necessary, but operating at strategic leadership level

We welcome Creators Of All Kinds.

A few things you'll love about us

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- An entrepreneurial, creative and welcoming work culture

- A range of learning and development opportunities

- An international company with plenty of opportunities to grow

- A competitive compensation & benefits package

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📌 Global Head of Media Data (Barcelona)
🏢 Puig
📍 Barcelona