Description

Ria Money Transfer

Influencer Marketing Lead, EMEA

Job Summary

We are seeking an Influencer Marketing Lead, EMEA to build and own Ria Money Transfer's creator partnership program across the diaspora communities we serve in 21 countries in Europe. Ria moves family money across borders — from immigrant senders in Spain, France, Germany, Italy, the UK and many more to their loved ones in Latin America, Africa, and Southeast Asia — and the people who shape buying decisions in these communities are trusted, culturally embedded creators, not generic finance influencers.

This role owns the full influencer lifecycle: sourcing diaspora and micro-creators corridor by corridor, briefing and negotiating partnerships, running campaigns end to end, and amplifying the best content through paid channels. It is a performance-and-brand hybrid — you will be accountable for acquisition outcomes (cost per acquisition, first transactions), not just reach. The adecuado candidate is a bilingual (English/Spanish) marketer who understands that in remittances, cultural credibility and community trust convert far better than raw follower counts.

Key Responsibilities

Creator Strategy &

- Sourcing (Primary Focus)

- Own the EMEA influencer strategy, calendar, and budget across TikTok, Instagram, and YouTube, mapped to Ria's priority sending communities and corridors (e.g., Latinos, Moroccan, Senegalese, Afghan, Filipino, Pakistani, Colombian, and many other diasporas).
- Source and vet diaspora creators and regional micro-influencers embedded in specific communities — prioritizing audience authenticity, engagement quality, and cultural credibility over follower count.
- Develop creator briefs that include messaging guidelines, key talking points, and platform-native content frameworks — with hooks, CTAs, and short-form scripts tailored the platform. Content should feel organic to each creator's style and community, not branded copy read to camera,



while maintaining cultural relevance and brand consistency across corridors.
- Build and maintain a creator pipeline using influencer relationship management (IRM) platforms; filter on audience demographics, engagement rate, and brand safety.
- Develop a creator calendar aligned to remittance-driving cultural moments —
- Mother´s Day, Eid al-Fitr, Eid al-Adha, Ramadan, Diwali, Christmas, and corridor-specific holidays across EMEA markets.

Campaign Execution &
- Management

- Translate quarterly growth objectives into clear creator briefs — deliverables, content pillars, messaging, usage-rights windows, and KPI targets.
- Negotiate rates, usage rights, and contracts; manage 15-30+ concurrent creator relationships and process invoices.
- Run campaigns end to end, from conception through execution and analysis, coordinating multilingual content across EMEA's key sending markets.
- Navigate the complexity of running simultaneous multi-market campaigns — adapting messaging, tone, and creator selection to the specific cultural and linguistic context of each corridor.
- Brief and manage external multicultural and creator agencies where the program scales beyond direct relationships.

Paid Amplification &
- Performance

- Coordinate with the paid media team to whitelist and amplify top creator content across Meta, TikTok, and other ad platforms.
- Source and repurpose creator UGC into reusable performance assets for paid and organic channels.




- Build and run a performance-influencer / affiliate layer with promo codes and tracked links tied to acquisition outcomes.

Measurement &
- Collaboration

- Track and report CAC/CPA, conversions, engagement, and earned media value; attribute via UTMs and unique promo codes.
- Surface community and creator insights back to the Growth, Brand, and Creative teams.
- Coordinate with the Community Growth Lead and Payout Marketing teams to align creator activity with grassroots and partner campaigns.

Qualifications

- At least 4 years of experience in influencer marketing, social, or creator/talent management, with demonstrated channel ownership.
- English required — proficiency in Spanish, French, Arabic or another key EMEA language is a strong advantage, with bicultural marketing fluency for immigrant and diaspora audiences.
- Native fluency across TikTok, Instagram, and YouTube, including their native analytics.
- Experience writing or reviewing creator scripts, talking points, and content briefs for diaspora or multicultural audiences.
- Hands-on experience with IRM platforms (CreatorIQ, GRIN, Aspire, Traackr, or similar) and with whitelisting/amplifying creator content through ad platforms.
- Proven management of $100K+ creator budgets with ROI reporting to leadership.
- Performance-and-brand orientation — comfortable being held to CAC/CPA, not just awareness metrics.
- Strong analytical skills; fluent reading dashboards, engagement metrics, and attribution data.
- Self-starter comfortable building a program where no playbook exists.

Nice to Have
- Experience in fintech, remittances, or financial-services marketing.
- Existing relationships with diaspora creators in Ria's priority corridors.
- Experience managing multicultural marketing agencies.
- Experience with affiliate/performance-influencer platforms and code-tracked attribution.
- Familiarity with internal analytics tools such as Amplitude or similar BI dashboards.

📌 Influencer Marketing Lead EMEA (Alcobendas)
🏢 Ria Money Transfer
📍 Alcobendas