Specialist in Marketing Automation

We are seeking a highly motivated Marketing Automation Specialist to join a dynamic and fast-growing organisation operating within a high-value, long sales-cycle environment. This role is adecuado for a data-driven professional who thrives on building intelligent systems that improve efficiency, enhance customer journeys, and drive measurable commercial results.

You will play a key role in designing and optimising a scalable marketing automation ecosystem that connects marketing and sales, improves lead management, and maximises conversion at every stage of the funnel. Working closely with cross-functional teams, you will have the opportunity to shape strategy, implement advanced automation workflows, and introduce innovative, AI-driven solutions that support business growth without increasing operational overhead.

This is a hands-on role suited to someone who combines technical expertise with commercial awareness and is passionate about leveraging automation, data, and personalisation to deliver high-performing campaigns and are fluent in Spanish and English.

Role Purpose

To design, implement, and continuously optimise a scalable marketing automation ecosystem that drives higher lead-to-sale conversion, enhances telemarketing productivity, and enables campaign growth without increasing headcount.

Key Objectives

Improve operational efficiency across marketing and sales through automation.

Increase conversion rates from lead to visit and from visit to sale

Establish clear visibility and tracking across the full commercial funnel

Accelerate lead response times and improve handling quality

Minimise manual workload within the telemarketing function

Develop a structured, segmented, and actionable database

Core Responsibilities

Marketing Automation & Campaign Management

Build, deploy,



and refine automated workflows covering lead acquisition, nurturing, requalification, and reactivation.

Develop tailored customer journeys based on project type, budget range, buying stage, and engagement level.

Execute multi-channel campaigns across email, SMS, WhatsApp, and other relevant platforms.

CRM & Data Management

Maintain high data integrity within the CRM (deduplication, standardisation, enrichment, and key field management)

Evaluate and implement additional tools or integrations to improve scalability and efficiency

Segmentation, Scoring & Optimisation

Design and manage lead scoring models to prioritise opportunities

Conduct A/B testing across messaging, timing, audiences, and calls to action

Deliver targeted campaigns through effective database segmentation

AI & Innovation

Leverage AI-driven solutions to enhance performance, including:

Conversational agents or virtual sales assistants

Automated first-response systems

Content generation and personalisation

Dynamic or personalised video

Predictive lead scoring and prioritisation

Automated summaries of sales activity

Performance Tracking & Reporting

Develop dashboards and reporting frameworks to monitor campaign performance, channel conversion, lead progression, and revenue contribution.

Candidate Profile

Experience

3–5 years in marketing automation, CRM marketing, lifecycle marketing, or marketing operations

Tools & Technical Skills

Experience with platforms such as Zoho, HubSpot, Salesforce, ActiveCampaign,



Pardot, or similar

Working knowledge of HTML & CSS for email and landing page adjustments

Core Competencies

Strong expertise in automation, segmentation, lead nurturing, and remarketing strategies

Solid analytical capability across funnels, attribution models, cohorts, and KPIs

Ability to produce high-converting, personalised messaging

Personal Attributes

Proactive, organised, and results-driven

Comfortable working cross-functionally with sales, marketing, and technical teams

High level of written and professional English

Desirable Experience

Background in real estate, new developments, luxury, hospitality, or other high-value, long sales-cycle sectors

Experience with integrations via Zapier, Make, or APIs

Understanding of deliverability, database management, and compliance

Familiarity with BI, analytics, or data visualisation tools

Experience with WhatsApp Business API, advanced forms, chatbots, or CDP platforms

Relevant certifications (HubSpot, Salesforce, Zoho, etc.)

Key Performance Indicators

Lead response and activation speed

Conversion rates across MQL, SQL, visits, reservations, and sales

Percentage of leads managed through automated nurturing

Lead reactivation performance

Contribution of automation to pipeline and closed deals

Reduction in manual workload within telemarketing

Database quality and deliverability performance

ROI of automation initiatives

What’s on Offer

Salary: €35,000 – €40,000 (including bonuses)

A role with direct impact on revenue growth and business scalability

A fast-paced, growth-oriented environment

Hybrid working model (3 days in the office)

Competitive salary package

High level of autonomy to shape processes, systems, and automation strategy

📌 Specialist in Marketing Automation - Marbella
🏢 JobFinder Spain
📍 Marbella