CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

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Meaningful Work From Day One:

Become responsible for our brands in Spain by developing, coordinating, and implementing the annual marketing plan aligned with the strategy and global guidelines.

What You Can Expect:

- Develop and implement the strategic Marketing Plan in collaboration with the Senior Brand Manager.

- Define Marketing objectives and kpi’s based on key insights of brand review process
- Develop the execution of portfolio strategy and prioritization.
- Translate brand strategy into key initiatives
- Work closely together with Trade Marketing to get alignment on priorities and activities.
- Develop communication briefings for content creation, community engagement and media activation
- Lead the development and excellent execution of all areas for the brand plan (ATL&BTL;)
- Continuously track and improve brand activation and brand experience delivered.

- Communicate internally our brand's strategy and bring on board the commercial team.

- Understand and build on learning from other departments.

- Become an ambassador of our brands internally & externally.

- Lead cross functional teams (local and international) to develop key projects.

- Manage and coordinate external agencies.

- Become an expert of the different financial elements that affect the P&L; management and monitor and control the A&P; budget.

- Actively seeking into consumer, brand and business insights to help evolve the brand

- Developing monthly reporting
- Participating in annual reviews
- Deep diving into ongoing risks and opportunities





- Act as a key stakeholder for Trade Team

- Contributing to on & off trade strategy
- Integrating consumer-focused campaigns with strong trade activation
- Contribution to management of pricing and budget challenges for brands
- Coordinating with sales and trade teams, for instance, on customer visits and preparing reports for key accounts
- Developing gift packs that respond to channel and consumer needs

- Campaign Management and Communication

- Driving the execution of global and local brand campaigns
- Coordinating PR and influencers (e.g., Two Jeys, McLaren partnership)
- Active campaign optimization in-flight.
- Addressing legal and communication requirements related to marketing efforts.
- Evaluation of performance and effectiveness taking accountability on kpi’s.

- Manage our distributor partners in Portugal, Andorra, Gibraltar & Malta for the development of local Marketing plans

- Sharing general vision and priorities delivering strategic guidance
- Collaborating in the development of local activations
- Holding distributors accountable on activation performance and clear actionable reporting
- Giving tools to enable education, brand coherence and operational excellence in plan implementation

What You Bring to the Table:

- + 6 years’ experience in Marketing

- Strong oral & written communication in Spanish & English

- Good Excel, PowerPoint,



and Word skills

- Good knowledge level of marketing disciplines: Market analysis (sell-in, sell-out, brand health and consumer research), strategy & marketing mix development incl. communication & media, PR, influencers, social media, sponsorship and brand events.

- Project management capabilities taking full ownership with proactivity

- Business Acumen & entrepreneurial thinking

- Good analytic and strategic understanding

What Makes You Unique:

- Sales/FMCG understanding, preferably spirits

- Passion and grit with strong goal orientation

- Hands-on person proven to turn strategic ideas into tangible realities

- Analytic & research mind set

- Consumer obsessed and business savvy

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#jackdaniels

#LI-Hybrid

Requisition Type:

Employee

Management Level:

Professional

Global Job Level:

P6

Number of Openings Available:

1

📌 Brand Manager Jack Daniel's FOB Iberia (Barcelona)
🏢 Brown Forman
📍 Barcelona