In this role you drive Salesforce Marketing Cloud-powered marketing initiatives within the Barcelona hub, partnering with business owners, marketing teams, and external partners. You shape feature delivery for campaigns, optimize journeys and data-driven metrics, and lead backlogs in an agile setting. You’ll balance hands-on implementation with strategic product direction to support digital marketing transformation. This is an opportunity to influence marketing automation at scale while collaborating across cultures.
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Driving transformation
Career and development within TAKKT AG and Haniel Group
Adaptable and smart working arrangement
Central office location with good transport links;
tele-work options
International environment and team-building trip to Germany
Company laptop
Define and prioritize product backlog for Salesforce Marketing Cloud-based campaigns
Collaborate with cross-functional teams to design,



implement and optimize customer journeys (Journey Builder) and CloudPages
Measure digital marketing metrics, analyze customer data, and optimize campaigns and workflows
Identify architecture and process-improvement opportunities across design, development, and IT deployment
Lead feature discovery and manage sprint planning for marketing automation features
Present complex topics clearly to stakeholders and ensure alignment with business goals
2-3 years of experience with Salesforce Marketing Cloud
Experience xhfqzwm with e-commerce platforms
Proficiency in SQL
Experience in an agile environment;
ideally with scaled agile framework
Knowledge of digital marketing and/or CRM;
familiarity with GoogleAnalytics and channel tracking
Fluency in English
Possession of Salesforce Marketing Cloud Consultant certificate (preferred)
Clear communication (oral and written)
Cross-functional collaboration
Hands-on and reliable work style
SQL
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📌 Product Manager Salesforce_remote Barcelona
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📍 Barcelona