?Some details about your department

At Integral Platform Management, our mission is to drive the growth of our clients' businesses through advertising on various platforms: search engines, social media, programmatic, among others. We always work across the different phases of our clients' Customer Journeys. Our DNA is to leverage innovation and technology to be efficient with our clients' investments, and to direct messages to potential users at the right place and at the right time.

Measurement is key, as it allows us to connect with our clients' business data.

In Global Platform Management, we are not about words, we are about results. As a large team, we always strive to foster teamwork and mutual learning. We welcome challenges with a smile on our faces, and we believe that our positive energy promotes good results for our clients. We are a winning team, and we have a great time working together. We constantly challenge ourselves to foster professional and personal growth.

? What we’d like you to do

Job Summary: We are seeking a hybrid profile, highly strategic and analytical, to lead the acquisition, retention, and measurement ecosystem for the mobile application of a key client in the travel sector. This role requires a 360° view of the app environment, encompassing everything from investment planning and media buying (User Acquisition) to in-depth data analysis and the technical configuration of measurement using Adjust as the Mobile Measurement Partner (MMP).

- Comprehensive App Strategy: Design and execute the mobile application growth roadmap (user acquisition, retention and reactivation) adapted to the seasonality and particularities of the tourism and travel sector.
- Media Activation and Buying: Lead the download campaign and in-app event strategy on key platforms such as Google Ads (App Campaigns), Apple Search Ads (ASA) and in-app advertising ecosystems (e.g., AppLovin, Unity Ads, IronSource, Mintegral).
- MMP Management (Adjust): Lead the client's measurement architecture, ensuring the correct ingestion, attribution,



and exploitation of mobile data.
- Data Consulting: Transforming the complexity of data into actionable business recommendations, guiding the client in making decisions about optimal budgets, markets, and channels.

? What we’d like you to bring

1. Measurement, Tracking & Data (Adjust Mastery)

- MMP & Linking Expertise: Advanced hands-on experience in Adjust (dashboards, tracker creation, and deep tracking links like Deep Links, Universal Links, and App Links).
- Technical Integration & Mapping: Ability to map in-app events, configure postbacks, and integrate Adjust with ad networks (Google, Apple, Meta, TikTok, In-App Networks) to power campaign algorithms.
- Event Architecture: Strategic setup of in-app event tracking (e.g., Flight Search, Add to Cart, Booking Completed) to send actionable feedback to ad platforms.
- Mobile Privacy Frameworks: Strong understanding of iOS and Android privacy constraints (SKAN, ATT, and Privacy Sandbox).
- Understanding of store listings - What the best practices are for screenshots on both Google Play and Apple App Store as well as descriptions and keywords.
- Knowledge of app acquisition analytics channels such as AppTweak, Sensor Tower etc.

2. Advanced Analytics & Data Auditing

- Cohort & Funnel Analysis: Grouping users by installation/re-engagement dates to track retention curves, LTV, and drop-offs specific to the Travel funnel.
- Core Mobile Metrics: Mastery of CPI, CPA (Cost per Booking), ROAS, ARPU, and Retention Rates (D1, D7, D30).
- Data Discrepancy Auditing: Spotting and resolving discrepancies between Adjust, ad networks, and the client's CRM/Backend.

3. User Acquisition (UA) Ecosystem

- Google App Campaigns (UAC): Structuring tCPI/tCPA campaigns, managing learning phases, optimizing creative assets, and navigating iOS tracking challenges.
- Apple Search Ads (ASA): Advanced keyword bidding (Brand, Generic, Competitors, Discovery), Search Match, and Custom Product Pages (CPPs).
- In-App & Programmatic Networks: Experience running campaigns via ad network SDKs (e.g., AppLovin, Unity, IronSource, Mintegral) and mobile DSPs.

📌 App Growth Specialist (Madrid)
🏢 Making Science
📍 Madrid