Experteer Overview
In this role you will lead the modernization of OPSWAT’s marketing operations, partnering with the AI engineer to design and ship internal tools and automations. You’ll own the marketing engine, ensure data integrity, and drive faster, smarter demand-to-pipeline conversion. You’ll teach and enable the team to adopt AI-enabled workflows at scale. This is a hands-on leadership role with measurable impact on growth and governance.

Compensaciones / Ventajas
• Own HubSpot administration: architecture, workflows, lifecycle stages, integrations, scoring models, nurturing and reporting
• Manage full-stack integrations (HubSpot, SalesLoft, 6sense, ZoomInfo, Sequel.io, SugarCRM; Salesforce experience accepted)
• Lead routing, lifecycle nurtures, campaign execution with reliable data delivery
• Own martech budget, vendor relationships, and build-vs-buy-vs-automate decisions
• Partner with AI engineer to design and ship internal marketing tools and AI-assisted workflows
• Platform health: monitoring, alerting, change management, release cadences
• Translate business requirements into technical configurations and enhancements; maintain GDPR and CAN-SPAM compliance
• Lead management and pipeline: capture, enrichment, deduplication, scoring, routing,



and SLA monitoring from first touch to opportunity
• Funnel performance: growth experiments, performance analysis, and actionable optimization recommendations
• Lead AI adoption: pilot AI features, reduce manual tasks, document playbooks
• Turn data into direction: dashboards and executive reporting with a single source of truth

Responsabilidades
• 7–10+ years of B2B marketing operations experience
• Deep HubSpot admin expertise with complex workflows, APIs, lifecycle architecture, scoring, reporting
• Experience with sales engagement platforms (SalesLoft preferred) and CRMs (Salesforce accepted; SugarCRM a plus)
• Hands-on ABM and intent platforms experience (6sense strongly preferred)
• Experience with data enrichment and prospecting tools (ZoomInfo or equivalent)
• Experience with webinar/virtual event platforms (Sequel.io, ON24, Zoom Webinars)
• Track record of automation and process optimization that reduces manual work
• Growth experimentation with documented outcomes
• Strong analytical skills and dashboard-building capability
• Understanding of data privacy/compliance (GDPR, CAN-SPAM)

Requisitos principales
•

📌 Director of Marketing Operations (Amer)
🏢 OPSWAT
📍 Amer