The Opportunity Location: Barcelona Language: English (mandatory) Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets. This role is critical to transforming media data into a core business driver, enabling: smarter investment decisions advanced performance measurement scalable AI and data use cases The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact. Scope & Team Leadership You will lead a multidisciplinary team including: Global Paid Media Data Manager Global Social Data Data Manager Global Media Data Product Manager Global Media Tracking Manager You will build a strong center of expertise, combining: media analytics data governance & tracking data products What you'll get to do1.
Media Data Strategy & Transformation Define and lead the integral Media Data strategy and roadmap Position media data as a strategic asset supporting business growth and transformation Build a long-term vision integrating: o measuremento consumer understandingo AI-driven use cases2. Advanced Measurement & Performance Excellence Lead end-to-end media measurement strategy, including: o Attribution frameworkso Brand & performance measurement Oversee econometric and advanced analytics approaches to: o quantify marketing impacto optimize media investmentso support budget allocation decisions Drive the evolution towards holistic, cross-channel performance measurement3. Media Data Ecosystem, Governance & Tracking Define and enforce global media data standards, including: o tracking frameworks (tagging, pixels, taxonomy)o KPI harmonizationo data models across Paid / Owned / Earned Ensure data quality, c
📌 Global head of (Madrid)
🏢 Puig
📍 Madrid