Product Manager owning the full E2E SW CRM product vision and roadmap across the CRM++ value stream (Single CRM Consolidation, Entitlements, Sales Comp, WXP Hardening, Master Data, SFDC R&M; etc.).

This is a generalized req: the detailed delivery plan is not finalized yet, so the PM sets strategic direction and prioritization as the roadmap firms up, rather than executing a fixed pre-defined plan. Defines PRDs for cross-program initiatives and aligns business outcomes with technical solution architecture. Leads

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E2E product governance — QBRs, steering committee updates with L3 / L4 Sponsors. Coordinates roadmap alignment with the Program Manager and drives cross-org product strategy alignment (Digital, EO, HPS, CO, Print, Software Sales, Finance).

Responsibilities: Product Strategy & Multi-Cloud Roadmap

- Define Platform Vision: align business goals (e.G., accelerating deal velocity, lowering customer support resolution times) with the appropriate Salesforce cloud solutions
- Build Multi-Cloud Strategy: evaluate how different Salesforce products — Sales Cloud, Service Cloud, Data Cloud, Experience Cloud, Revenue Cloud (CPQ) — work together within the enterprise architecture
- Feature vs. Buy vs.

Standard Evaluation: decide when to use standard Out-of-the-Box (OOTB) functionality, purchase third-party managed packages from the AppExchange, or fund custom Apex/LWC development

Technical Strategy & AI/Automation Governance
- Agentic & AI Workflows: strategy for implementing Salesforce AI capabilities (e.G., Agentforce, Einstein Copilot, Prompt Builder) to automate multi-step business actions
- Data Architecture Strategy: partner with enterprise architects to utilize Data Cloud or external data lakes/warehouses, ensuring clean,



real-time data flow into Salesforce for unified operational reporting
- Minimize Technical Debt: manage custom code, legacy workflows, and Apex triggers;

continuously

migrate legacy setups toward standard platform automation (e.G., Flow Orchestration) to keep release maintenance overhead low

Stakeholder Management &Value; Realization

- Executive & Business Alignment: translate complex business requests into scalable platform capabilities, acting as the primary liaison between business units (Sales, Support, Marketing, Ops) and IT/Engineering
- ROI & Value Tracking: measure business outcomes post-release (e.G., lead-to-opportunity conversion changes, user adoption rate, time-to-close metrics, platform cost-per-user)
- Trade-Off Negotiation: manage competing priorities across revenue and operations teams to sequence

implementation phases into actionable MVPs

Release Management &

• Ecosystem Alignment

- Salesforce Release Strategy: evaluate Salesforce's platform releases to identify high-value new features, plan sandbox regression tests, and incorporate relevant capabilities into the backlog
- Vendor &

• AppExchange Governance: manage third-party SaaS vendors, app package licenses, and third- party integrations connected into the SFDC environment

- License &

• Capacity Planning: monitor usage of platform limits (API calls, storage limits, custom objects, license allocations) to optimize total cost of ownership (TCO)

Agile Backlog &





• Delivery Supervision

- Epic &

• User Story Framing: map out high-level epics, user journeys, and technical dependencies for Salesforce developers, architects, and admins

- Sprint Execution Oversight: partner closely with SFDC Product Owners or Scrum Masters during sprint

planning, backlog refinement, and acceptance validation

Job requirements:

- 7+ years Product Manager / SFDC product experience in enterprise SaaS environments · Principal-level

product thinking
- DEEP E2E SW CRM ecosystem expertise · 5+ years hands-on with Salesforce Sales Cloud + Service Cloud xugodme + Experience Cloud and Lead-to-Cash process & capabilities
- Multi-VP stakeholder management · comfort presenting to L3/L4 Sponsors and steering committees
- Data-driven decision making · comfortable working with SFDC dashboards · Tableau · Excel forecasting
- Understanding of adjacent platforms: WXP (Subscription) · SAP OTC · MDM/MADO · CPQ/IQ · Neuron · Contractual + Transactional Selling

Nice to Have
- HP or Fortune 100 tech industry experience in CRM/SFDC product management at enterprise scale
- SAFe / Scaled Agile Product Management certification

General benefits - depends on the form of employment
- Hybrid work model combining office & remote work (2 days per week from the office)
- Attractively located office with collaboration spaces
- Onsite parking space for employees
- Referral program with financial bonus
- Budget for development (including language courses and others), clear career path with the possibility to gain experience in international environment
- Access to internal Learning Platform with multiple trainings oriented for professional growth
- Team Building activities
- Charity initiatives
- Working environment promoting diversity and inclusion

📌 Project Manager (Barcelona)
🏢 Tenarai Europe
📍 Barcelona