Overview

As a Senior Marketing Data Analyst, you design and drive analytics solutions that inform marketing performance and growth. You will shape the technical direction of analytics, build data pipelines, and create tools for partner teams. Your work translates complex data into actionable insights for senior stakeholders.

The role blends statistical rigor with AI-enabled automation to accelerate decision-making. Join a cross-functional team in a dynamic gaming company and help scale data-driven strategies across Zynga and Socialpoint ecosystems.

Compensaciones / Ventajas hybrid working model

25 days annual leave private medical insurance device choice language lessons professional development budget

Responsabilidades Partner with marketing and cross-functional teams to identify growth opportunities and shape strategic initiatives

Lead analytical deep dives to surface insights and translate them into actionable recommendations

Visualize and communicate findings to enable data-driven decisions across the organization





Apply statistical methods to evaluate performance and account for uncertainties

Prototype AI-driven automation to streamline investigations and improve decision-making

Requisitos principales Predictive modeling, statistics, experimental design, optimization, data visualization

Understanding of marketing metrics and KPIs, including campaign optimization, LTV modeling, and incrementality analysis

SQL and Python proficiency; experience with Redshift, Databricks, PySpark, and Airflow

Strong analytical and problem-solving abilities; translate ambiguous questions into insights

Excellent communication; explain complex data in simple terms

Familiarity with AI/ML concepts is a plus

Team player with proven data analytics/datascience experience

Bachelor in Computer Science, Mathematics, Statistics, or Economics; Masters preferred strong communication collaboration problem-solving

SQL

Python

Redshift

📌 Senior Marketing Data Analyst (Barcelona)
🏢 Social Point
📍 Barcelona