Senior Marketing Analyst (m/f/d) - Barcelona Salary : €9 monthly Empresa : Lyft Tipo de empleo : Tiempo completo Barcelona, Spain Descripción del trabajo - (Senior) Marketing Analyst (m/f/d) - Barcelona As a (Senior) Marketing Analyst at Freenow you will become a key expert on customer data and retention mechanics. Working within the marketing data team, you will be responsible for developing, analyzing, and optimizing Freenow's CRM and lifecycle marketing activities across Europe. You actively support and consult the CRM department with deep-dive analyses, troubleshooting, and actionable recommendations to optimize our end-to-end customer lifecycle strategy.

You analyse customer data to identify trends, patterns, churn risks and opportunities for enhancing engagement, while also developing advanced customer segmentations to tailor marketing efforts and improve personalization You contribute to the implementation of next generation marketing tech, helping to design, test, and deploy AI driven projects and agentic workflows that automate and scale hyper personalized customer journeys. You help stakeholders track and understand all relevant marketing metrics, while building dashboards to evaluate the performance of campaigns and complex multi channel automations. You keep a constant and proactive eye out for potential improvements in analytics processes, data quality and data sources/tools.

Very good degree in business studies, computer science,



psychology or another subject with a significant mathematical, statistical or scientific focus An analytical mindset and the ability to handle database queries yourself (i.e. in SQL, R, Python, etc.) You understand how to engage and influence decision makers through data visualisation & storytelling using BI tools like Tableau Solid experience working specifically with CRM, Lifecycle Marketing or Customer Insights, supporting targeted campaigns across multiple channels. Strong communication and interpersonal skills as well as excellent written and spoken English Versátil working arrangements Short term EU work policy Health Insurance FREE NOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app.

In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun.

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📌 (Senior) Marketing Analyst (M/F/D) - Barcelona
🏢 Lyft
📍 Laza