ABOUT LIMAI -- Limai is an AI engineering firm with a proprietary platform that provides agentic document automation services. We help operations-heavy, document-intensive businesses automate complex processes end-to-end. From extraction and validation, to fully autonomous workflows, using the latest AI agent technology.
We're a small, product/services hybrid startup founded by Guido Villaverde (ex-Miro) and Bruno Dagnino (repeat AI founder). We operate at the intersection of cutting-edge AI and real business impact. Everyone at Limai will be working directly with our customers and contributing to the products we build to support that work.
We are now looking for our first commercial hire: a Founding Account Executive who can help us build the next stage of Limai. This is not a traditional AE role inside a mature sales machine. The kind that doesn't come around very often and that takes courage to jump on, but that can be a game-changer if you do! -- WHO WE SELL TO -- What our customers have in common matters more than their industry: they move high volumes of documents, they rely on heavy manual data entry, and errors are costly.
Logistics and supply chain Real estate Commodities trading These are typically mid-market companies in the 200–2,000 employee range, and we sell into the C-suite and operations leadership: CEOs, CIOs, CTOs, Heads of Operations and transformation leaders. If you have sold into other document-heavy, operations-led industries, that experience translates directly.
WHAT YOU WILL DO -- You will work directly with the founders to generate, qualify, progress and close new business. Building pipeline through outbound, referrals, partner opportunities and warm introductions Running discovery with operations, transformation, strategy, technology and business stakeholders Understanding how customers process documents today: where the bottlenecks are,
what errors cost them, and where automation creates value Helping prospects identify the right workflow to start with Turning messy customer conversations into clear business cases Presenting Limai in a way that connects AI capabilities with real operational impact Managing pilots, discovery and audit conversations, and consultative proposals Navigating multi-stakeholder sales processes spanning operations, IT, compliance and business teams Working closely with product and engineering to translate customer needs into useful context Helping us sharpen our sales narrative, messaging, ICP, sequences, qualification criteria and commercial materials In short: you will sell, but you will also help define how Limai sells. -- You may be a good fit if: You have 2–5+ years of B2 B sales experience, ideally in Saa S, AI, automation, data, workflow software, logistics tech, fintech, regtech, enterprise software or consulting-led technology You have sold to operational, business or transformation stakeholders Bonus points if you have sold into logistics, real estate, commodities trading, or similar document-heavy, operations-led industries You are comfortable with consultative selling, not just product demos You ask good discovery questions and uncover real business pain You can talk fluently about ROI, process improvement, time savings, risk, errors, compliance and scalability You prospect and create your own opportunities, and you understand that good outbound today needs research,
relevance and personalization You can manage a deal from first conversation to close You are structured with CRM, notes, follow-ups, next steps and clear mutual action plans You enjoy an early-stage environment where not everything is documented yet You communicate clearly in English and Spanish -- WHAT MAKES THIS ROLE DIFFERENT -- You will be joining at an early and important moment. Customers use Limai to reduce manual data entry, improve accuracy, structure critical data and unlock broader automation.
But the commercial motion is still being built.
That means you will have influence: over the ICP, the pitch, the sales process, the discovery motion, the proposal structure and the way we scale revenue.
Understanding
Limai's product, customers, use cases and sales narrative Building a healthy pipeline of qualified opportunities Running high-quality discovery conversations Creating clear next steps with prospects Converting existing interest into structured opportunities Closing new customers Creating repeatable learnings that improve our sales process Over time, success means helping Limai build a predictable commercial engine. -- You need a mature sales playbook before you can sell You only want to handle inbound leads You prefer simple, transactional sales You are uncomfortable speaking with technical or operational stakeholders You dislike ambiguity, experimentation or building from scratch You want a fixed product with a fixed script and a fixed demo every time -- WHY JOIN LIMAI -- This is a rare opportunity to join an AI company at the moment where the product is already solving real problems, but the commercial engine is still early enough for you to shape it. If you like the intersection of sales, AI, operations, data and business transformation, this could be a very good fit. --
📌 Account Executive Remote (Madrid)
🏢 Limai
📍 Madrid