- This role supports every discipline across the marketing team, not a single function: growth marketing (lead qualification and funnel systems behind an aggressive pipeline target), paid acquisition (campaign and creative performance tracking across channels), email and lifecycle marketing (segmentation and automated journeys across mailing, onboarding, and in-product touchpoints), and event operations (systems for a large, recurring US event calendar). Wherever a discipline runs on manual work today, this role designs the system that replaces it

- This is a builder’s role. You design and ship the agents and automations yourself, with full ownership from idea to production. You will report directly to the VP of Marketing US, with direct visibility into priorities and budget, and full ownership over technical decisions

- Design and deploy the agent-based system that qualifies leads, syncs data across Salesforce and marketing platforms, and triggers campaign actions automatically

- Build the attribution infrastructure required to close the current gap in inbound pipeline visibility

- Own the technical architecture connecting CRM, marketing automation, event platforms, and internal data systems into a single operating layer

- Build the infrastructure to launch coordinated, multi-market, multi-language campaigns from a single input, and to power in-product communications alongside email and other channels

- Build lead qualification and funnel systems for growth marketing, tracking each opportunity from first touch to close with minimal manual handling





- Build campaign and creative performance tracking for paid acquisition across channels

- Build the operating systems behind a large, recurring US event calendar: registration, follow-up, and reporting without manual tracking per event

- Define and apply evaluation frameworks to measure agent accuracy and reliability before deployment

- Monitor system performance in production and iterate based on measured outcomes, not assumptions

- Evaluate campaign performance across markets against targets and prior periods, reading beyond the numbers to account for qualitative and external factors behind the results

- Translate that analysis into campaign strategy and resource allocation recommendations by country, and track performance live to flag deviations before they compound

- Own the growth, quality, and hygiene of the contact and account database: deduplication, enrichment, and consistent tagging across markets

- Design and maintain email marketing segmentation and dynamic journeys across audiences, from raw list logic to automated, personalized flows

- Build internal tools when no existing product solves a workflow well enough

- Identify manual,



repetitive processes across the marketing team and convert them into automated systems

- Build and maintain the AI tools the rest of the marketing team uses day to day, raising the team’s overall fluency with AI in the process

Benefits

- Versátil schedules
- Personal and professional development and growth plan

- Young, enthusiastic and dynamic environment

- Innovamat Retreat at least a couple of times a year

- Team building days
- All the coffee, water, milk and tea, separately or mixed, that you can drink ?- Structured, rigorous logic, paired with genuine interest in the business context behind the systems you build

- Prior exposure to a high-growth, high-performance environment (a startup, a demanding technical team, or equivalent) is strongly preferred

- Systems thinking: the ability to map a process end to end and redesign it, rather than automate it piece by piece

- English fluency required
- High agency: the ability to identify a problem, decide the right solution, and ship it with minimal oversight

- Experience building with APIs, automation platforms, and AI agent frameworks

- Hands-on software development experience: you have shipped working systems, not only completed coursework or side projects
- A technical degree (engineering, computer science, or equivalent), with a strong academic track record- As part of the selection process, candidates will complete a technical exercise assessing system design and problem-solving under realistic constraints

📌 AI Engineer (Marketing Systems) (San Cugat del Vallés)
🏢 Innovamat
📍 San Cugat del Vallés