About Our Company Innovamat is an educational organization specialized in mathematics teaching. Founded in Barcelona in 2017, Innovamat provides schools with a comprehensive, evidence-based mathematics program spanning from Early Childhood Education through Secondary School, developed together with leading experts in mathematics didactics, cognition, and neuroscience. The program integrates curriculum, teacher training, assessment, and intervention into a single coherent system.

Present in 9 countries and serving more than 720,000 students, Innovamat is one of the few organizations in the sector with efficacy data independently validated by external research institutions. S. organization to successfully complete the California State Board of Education's adoption process for a core mathematics curriculum.

We are building a Marketing OS: a system where AI agents handle lead qualification, campaign execution, and attribution end to end, with marketers directing strategy instead of running manual workflows. This role supports every discipline across the marketing team, not a single function: growth marketing (lead qualification and funnel systems behind an aggressive pipeline target), paid acquisition (campaign and creative performance tracking across channels), email and lifecycle marketing (segmentation and automated journeys across mailing, onboarding, and in-product touchpoints), and event operations (systems for a large, recurring US event calendar). You will report directly to the VP of Marketing US , with direct visibility into priorities and budget, and full ownership over technical decisions.

Your Day to Day at Innovamat Marketing OS: Design and Build Design and deploy the agent-based system that qualifies leads, syncs data across Salesforce and marketing platforms, and triggers campaign actions automatically. Own the technical architecture connecting CRM, marketing automation, event platforms, and internal data systems into a single operating layer.



Build lead qualification and funnel systems for growth marketing, tracking each opportunity from first touch to close with minimal manual handling.

Build campaign and creative performance tracking for paid acquisition across channels. Define and apply evaluation frameworks to measure agent accuracy and reliability before deployment. Monitor system performance in production and iterate based on measured outcomes, not assumptions.

Evaluate campaign performance across markets against targets and prior periods, reading beyond the numbers to account for qualitative and external factors behind the results. Translate that analysis into campaign strategy and resource allocation recommendations by country, and track performance live to flag deviations before they compound. Database & Lifecycle Marketing Own the growth, quality, and hygiene of the contact and account database: deduplication, enrichment, and consistent tagging across markets.

Design and maintain email marketing segmentation and dynamic journeys across audiences, from raw list logic to automated, personalized flows. Identify manual, repetitive processes across the marketing team and convert them into automated systems. Build and maintain the AI tools the rest of the marketing team uses day to day, raising the team's overall fluency with AI in the process.

A technical degree (engineering, computer science, or equivalent), with a strong academic track record. Hands‐on software development experience: you have shipped working systems, not only completed coursework or side projects. Prior exposure to a high‐growth, high‐performance environment (a startup, a demanding technical team, or equivalent) is strongly preferred.

English fluency required. We set ambitious goals and work to high standards, driven by the conviction that improving education is a game changer. We take care of our people so they can take care of our mission, with flexible working hours, time off during the Christmas break, and versátil compensation options.

📌 Ai Engineer - Marketing Systems Operations · Sant Cugat Del Vallès (Cataluña)
🏢 Innovamat
📍 Cataluña