Planning Tools – Demilpa, AMI Dig ital.MS Tools - Word, Excel, Power Point Omnicom Media Group España es la división española de Omnicom Media Group, una de las principales redes globales de medios con presencia en más de 70 países. En OMG ofrecemos soluciones de marketing, publicidad y comunicación que impactan positivamente en el resultado de negocio de nuestros clientes; OMD (Agencia del Año 2024 por los Premios Eficacia), PHD (Media Agendy of the Year en Adweek Global) o Hearts & Science (agencia número 1 en crecimiento de negocio a nivel mundial en 2023 según RECMA). Nuestras unidades especializadas abarcan diferentes ámbitos del marketing, desde la data y tecnología (Annalect), los patrocinios deportivos (FUSE), marketing de influencers (CREO), ecommerce y retail media (Transact) o Adtech (TRKKN), ofreciendo así un servicio integral para nuestros clientes.

PHD is looking for a Brand Specialist who will provide stewardship and analysis of all media and communications across all media in a cost-effective manner. S/he will maximize returns on advertising and promotional activities across different multimedia channels (digital channels, such as display, newspapers, magazines, radio, television, the internet and outdoor media, such as posters and digital billboards), collect and analyze information regarding consumer behavior, circulation, audience trends and the impact of different methods.

The Brand

Specialist would have the added benefit of participating in new business pitches. Provide high standard and quality service working closely with clients, understanding their needs and objectives. Armed with this critical analysis, media planners devise or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition,



and maintain customer satisfaction and loyalty.

Create Media

Plans by extracting information using internal tolos (Demilpa, AMI Digital). Manage data provision from tagging to reporting and analysis liaising with client, publishers and internal teams (ex.: Trafficking, Finance). Put together competitive reports with a good depth of analysis and understand and explain the implications.

Can include correct forecasting on digital media plans for all objectives. Can put a basic digital plan including a rationale which works back to an objective. Can put competitive reports together with a good depth of analysis and understand the implications.

Aptitude with administrative, planning and buying tools of the company.

Planning

Tools – Demilpa, AMI Dig ital.MS Tools - Word, Excel, Power Point Be actively planning and contributing on Source. Comprehensive knowledge and understanding of marketing communication channels (including digital and content) and platforms Sizmek, Comscore, Google Analytics,DCM). 3 years' experience in similar role with offline and online planning. ~ Knowledge of managing Paid Social and Programmatic discipline. ~ Have organizational and critical analysis skills, being able to manage multiple projects at once, analyze and interpret data. ~ Comprehensive knowledge and understanding of marketing communication channels (including digital and content) and platforms Sizmek, Comscore, Google Analytics, DCM. ~ Minimum B2 English level required. ~ Must have European Community (EU) work permit. Estamos comprometidos a ofrecer un contexto verdaderamente inclusivo que refleje los principios de OMG: Compromiso, Conexión y Colaboración, claves en la sociedad actual, donde cada persona pueda mostrarse tal y como es en el trabajo, y donde las diferentes diversidades sean valoradas, escuchadas y estén bien representadas.

📌 Brand Specialist Phd Barcelona (Cataluña)
🏢 Phd Media Spain
📍 Cataluña