Create Alert Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.

Puig is a home of Love Brands within a family company that furthers wellness, confidence and self-expression while leaving a better world. For more than a century, our entrepreneurial spirit and passion for creativity have made us a challenger in the premium beauty industry. With 17 Love Brands across Fragrance and Fashion, Makeup and Skincare, we create stories that connect with people's emotions and are powered by a integral team of over 13,000 passionate professionals.

With products sold in more than 150 countries and €5,042 million in net revenue in 2025, and guided by strong values and sustainability commitments, Puig continues to grow as a Home of Creativity: an open-minded space where Creators Of All Kinds are empowered to thrive, innovate and express who they are. PUIG is looking for a consumer-obsessed, creative and data-driven CRM Manager Temporary for its Global CRM Team. The role will own the execution of the CRM roadmap for several brands of the Puig portfolio, ensuring continuity across strategic initiatives, campaigns, clienteling, reporting and day-to-day CRM operations.

Working across Brand, Market, Technology, Data, Retail, Consumer Service and agency teams, this person will translate agreed priorities into scalable consumer journeys, clear business requirements and measurable CRM activations. Leading, from the Global standpoint, the CRM roadmap for the assigned brand portfolio, translating priorities into initiatives, timelines, deliverables and measurable outcomes. Acting as the senior CRM point of contact for Brand and Market teams, ensuring visibility of progress, dependencies, risks and decisions, and driving stakeholder alignment across workstreams.





Partnering with Brand and Market teams on clienteling initiatives to plan, launch and optimize omnichannel campaigns and automated journeys across email, SMS and WhatsApp channels. Coordinating campaign briefs, audiences, segmentation, data requirements, testing, approvals, deployment and post-campaign analysis, protecting service levels and resolving operational blockers. Owning the day-to-day CRM contribution to clienteling initiatives, including governance, store campaigns, documentation, Connect.Tracking and sharing CRM trends, insights and recommendations for meaningful innovations and enhancements on CRM campaigns Monitoring consumer and campaign performance, delivering clear reporting, actionable insights and recommendations, while coordinating quarterly CRM visibility reporting and Looker dashboard support when required.

Driving consistent CRM processes, documentation, training and knowledge sharing, scaling successful journeys and best practices across brands and markets. 5+ years of relevant experience in Digital Marketing & CRM, ideally in a similar industry ~ Clear customer-centric vision & excellent project management skills. Hands-on experience in digital marketing tools, ESP and/or CDP preferably Bloomreach (would be a big advantage) ~ Proven ability in synthesizing and analyzing data, to extract actionable consumer insights and turn them into successful marketing strategies ~ Strong team player with ability to build relationships with teammates in other functions or remote offices and leverage input from across the organization ~ thrives on thinking outside of the box to create new best-in-class customer experiences ~ Fluent English is essential (Spanish would be a big advantage) A range of learning and development opportunities An international company with plenty of opportunities to grow Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

📌 CRM Manager - Temporary (Barcelona)
🏢 Puig Deutschland
📍 Barcelona