Overview

As a Customer Strategy Analyst, you will build and sustain a scalable analytics framework to monitor customer performance across markets. You'll translate data into actionable insights to guide strategic initiatives and drive value for insurance-related businesses. You'll partner with global and local teams to align KPIs and reporting, supporting data-driven decisions that impact retention, cross-selling, and overall customer strategy.

This role sits in the Customer Strategy & AI team, contributing to Santander's customer-centric transformation. You'll work with advanced analytics to shape how we measure and improve customer outcomes.

Compensaciones / Incentivos hybrid work model

Santander Open Academy learning access competitive salary with bonuses

BeHealthy wellness programme childcare support employee discounts and diverse benefits

Responsabilidades Develop and maintain a robust analytics environment to monitor customer performance across geographies

Define and standardize KPIs, metrics and methodologies for cross-country comparability





Design and enhance dashboards and reporting tools for clear visibility into customer performance

Track and analyze key KPIs (LTV, NPS, churn, base evolution, product holding) and flag deviations

Conduct deep-dive analyses to identify drivers, risks, and ROI of strategic initiatives

Segment customers to uncover insights and support hypothesis generation

Assess business impact of initiatives and support prioritization

Requisitos principales 3 years of professional experience in analytics within the insurance industry

Proven data analysis, KPI monitoring and performance management experience

Experience with large, complex datasets from multiple sources

Bachelor's degree in a related field

Very high proficiency in English and Spanish

Proficiency in SQL and Excel; experience with data visualization tools (Power BI, Tableau)

Strong analytical and problem-solving abilities

Ability to translate data into actionable business insights

Effective communication with non-technical stakeholders

SQL

Excel

Power BI

📌 Customer Strategy Analyst - Santander Insurance (Madrid)
🏢 Grupo Santander
📍 Madrid