Overview

As Global Head of Media Data at Puig, you will build and lead a centre of excellence across Paid, Owned and Earned media data to drive smarter investment decisions and scalable AI use cases. You will position media data as a strategic asset, partnering with Business, Tech and Data governance to ensure data quality and activation. You will define global strategy, governance, data products and end-to-end measurement frameworks, delivering measurable business impact.

This role offers the opportunity to transform how media data informs strategy across markets and brands within an entrepreneurial, international culture.

Compensaciones / Incentivos range of learning and development opportunities international company with opportunities to grow competitive compensation & benefits package

Responsabilidades

Define and lead the global Media Data strategy and roadmap

Position media data as a strategic asset supporting business growth and transformation

Build a long-term vision integrating measurement, consumer understanding and AI-driven use cases

Lead end-to-end media measurement strategy including attribution frameworks and brand/performance measurement

Oversee econometric and advanced analytics to quantify marketing impact and optimize investments

Drive holistic cross-channel performance measurement

Define and enforce global media data standards (tracking, tagging, taxonomy) and KPI harmonization

Ensure data quality,



consistency, and scalability across markets/platforms

Partner with Tech and Data Governance to build a robust ecosystem

Structure media data into reusable data products and drive adoption across brands and markets

Transform complex analyses into actionable business recommendations

Build strong narratives linking media performance, consumer behavior and business outcomes

Act as a trusted partner for senior stakeholders on media investment decisions

Interface between Business, Media, Tech and external partners

Collaborate with Global/Local Marketing, Agencies, Vendors and Data/Tech teams

Lead the capability-building and development of advanced analytics, data product mindset and business translation of insights

Create a culture of excellence, ownership and innovation

Requisitos principales 12+ years in media analytics, data, or digital performance roles

Strong experience in advanced measurement (MMM, attribution, econometrics)

Proven track record managing complex, cross-functional programs

Experience leading teams and building data capabilities at scale

Background in consumer goods, beauty, or luxury is a strong plus

Strategic thinking

Excellent communication and influencing skills

Stakeholder management and collaboration

GA4, tagging and media tracking

Cross-channel measurement frameworks

SQL / BigQuery

📌 Global Head of - Media Data (Barcelona)
🏢 Puig
📍 Barcelona