This job is with HP, an inclusive employer and a member of myGwork – the largest integral platform for the LGBTQ+ business community.
Global Office Print Product Marketing Manager The Product Marketing Manager is responsible for defining the positioning and messaging for HP's product and solutions portfolio. This includes both new product introductions and existing portfolio segments, ensuring compelling, differentiated content and tools that support sales effectiveness and drive adoption across the full range of the HP office print portfolio. This role translates customer insights into compelling messaging and sales-ready content that brings HP's promise to life across every stage of the customer journey.
This role ensures alignment across product, category, sales, and marketing teams, translating technical features into compelling customer benefits that support successful market entry. Market & Competitive Analysis ~ Serve as the marketing lead for market, customer, and competitive insights, identifying trends and opportunities that inform portfolio strategy and positioning. ~ Collaborate with the Global Business Unit (GBU) during initial product roadmap planning to assess market opportunities and align strategic objectives. Participate in strategic checkpoints throughout the New Product Introduction (NPI) lifecycle, ensuring early marketing inputs are incorporated into product and positioning development.
Work closely with category, sales, and market partners to ensure alignment and consistency of all customer-facing content. Monitor performance and continuously optimize messaging and sell-in content to boost useability and conversion rates. Bachelor's degree in Business, Marketing, or a related field required. ~3-5+ years of experience as a Product Marketing Manager or in a related role.
Proven ability to manage multiple projects simultaneously in a fast-paced environment. ~ Experience working cross-functionally with product, sales, and marketing teams. ~ Analytical mindset with familiarity in using data to drive decisions and measure outcomes. ~ Proficiency with marketing tools and platforms, content management tools, and analytics software, is a plus. Work in a global organization with colleagues from 60+ nationalities, collaborating across cultures and geographies. ~ Continuous growth & career development: Hybrid work model (home office / office), depending on the role /functions ~ Health & Life insurance ~ Flexible working hours to support work-life balance ~ HP Flex Program: Join our global employee networks such as Women, Pride, Inclusion, NextGen, Sustainability & DisAbility , with opportunities to get involved locally. ~ Doctor and medical team available for annual checkups, nutrition, oral hygiene, physiotherapy, and general health. ~ Enjoy our Printing Happy Hour-from photos to large posters-and hands ‑ on workshops using the latest printing technologies, from wall covers to 3D printing. ~ Women Network initiatives: Networking events, STEM promotion, business acumen talks, work-life balance sessions, and future skills development.
Marketing
Full time Shift - No shift premium (Spain) HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
📌 Global Office Print Product Marketing Manager (Barcelona)
🏢 HP
📍 Barcelona