Overview In this role you own the CRM and lifecycle strategy for Glovo, leading a small but impact-driven team to drive engagement, activation and retention across the user journey. You collaborate with tech, data, design and brand to deliver personalized, multichannel campaigns that scale. You will shape experimentation and use data to lift customer lifetime value, while staying ahead of lifecycle marketing trends.

This is an opportunity to influence how millions of users become loyal ambassadors for the brand.

Compensaciones / Beneficios equity plan private health insurance monthly Glovo credit discounts on transportation and food discounted gym memberships adaptable work options (two days remote, up to three weeks anywhere)

Responsabilidades Own and drive the CRM automated marketing strategy across onboarding, engagement, reactivation and retention

Define and optimize multi-channel campaigns (email, push, in-app) to maximize engagement

Lead and develop a team of 3 lifecycle specialists

Collaborate with tech, data, design and brand to ensure scalable,



effective strategies

Leverage new technologies for personalization, segmentation and process optimization

Use data-driven insights to improve messaging and overall lifecycle strategy

Test ideas and stay ahead of lifecycle marketing trends

Requisitos principales Experience: 8+ years in lifecycle marketing or CRM with strong segmentation and automated journeys

Proficiency with marketing automation tools (e.g., Braze, HubSpot, Salesforce)

3+ years collaborating with analysts and data teams

People management experience leading CRM specialists

Experience with CRM operations and systems assessment

Strategic thinker with attention to detail

Collaborative, excellent communication and stakeholder management

Hands-on, fast learner who can adapt to different business contexts collaborative stakeholder management problem solving

Braze

HubSpot

Salesforce

📌 Head of CRM (They, She, He) (Barcelona)
🏢 Glovo
📍 Barcelona