23 sep
|
Fidel Group
|
La Mancha
23 sep
Fidel Group
La Mancha
We are an iGaming company with 3+ years of experience and a team of 1,500+ specialists. We are now launching and scaling a new Crypto Casino brand focused on Tier 1 markets and are looking for a Brand Manager to own brand strategy, positioning, and communication — helping us build a recognizable and competitive presence in the crypto gambling space. Develop and execute the overall brand strategy for the crypto casino product.
Define and maintain brand positioning, messaging, and tone of voice. Ensure brand consistency across all customer touchpoints and marketing channels. Collaborate closely with Growth, Affiliate, CRM, SEO, Product, and Creative teams — acting as a true team player, not just a strategist.
Coordinate brand campaigns, promotions, launches, and special marketing initiatives. Work with influencers, streamers, ambassadors, and crypto communities to grow brand awareness. Create and maintain brand guidelines and communication standards.
Monitor brand performance and recommend improvements based on data and user feedback.
Brief creative teams on content ideas and video concepts that can drive organic reach. 3+ years as a Brand Manager, Marketing Manager, or similar role — with a clear focus on brand, not performance. ~ Strong understanding of digital marketing channels: social media, influencers, affiliates, CRM, and content marketing. ~ Understanding of crypto communities, influencers, streamers, and KOL marketing. ~ Excellent storytelling skills — can write compelling briefs for video and creative content. ~ Strong aesthetic sense for design and creatives — knows what looks sharp and on-brand. ~ Data-driven mindset with ability to balance brand-building and business goals. ~ English: Experience launching or scaling new brands from scratch. Remote-first format: Paid vacation & sick leave, plus an extra day off on your birthday.
Opportunity to build a high-growth Crypto Casino brand from the ground up. Ongoing professional development and career growth support.
📌 Healthcare manager, brand manager (La Mancha)
🏢 Fidel Group
📍 La Mancha