Overview In this Senior SEM Analytics role, you will lead paid search analytics to optimize acquisition across Rover's integral brands. You'll set the analytical agenda with SEM leaders, Finance, Data Science and Analytics Engineering, while staying hands-on with analysis. You'll evaluate cross-brand spend, cannibalization, and incrementality to drive growth.

You'll build trusted dashboards, improve attribution, and guide bidding strategy with data-driven recommendations. This position offers impact at scale, a strong cross-functional focus, and an opportunity to shape how Rover uses data to accelerate growth.

Compensaciones / Beneficios Long-term incentive plan

Pension plan

Private medical insurance

25 days PTO

Meal allowance and flexible compensation plan

Gym membership

Responsabilidades

Guide bidding and investment across brands

Evaluate spend allocation, marginal returns, customer lifetime value (LTV), and payback

Assess cross-brand cannibalization and identify where additional spend generates incremental growth

Lead experimentation and incrementality—design and analyze channel tests, geo-split experiments, and multibrand tests

Choose methods, assess statistical power and uncertainty,



translate results into recommendations

Strengthen attribution and reporting—reconcile platform and internal measurement, build dashboards

Partner with engineering and Data Science on data quality, conversion signals, and customer-value inputs

Own the SEM analytics roadmap, identify questions, prioritize by business impact

Mentor analysts and review SQL and analytical methods, develop reusable tools and documentation

Balance statistical rigor with business needs

Requisitos principales 6+ years of analytics experience with impactful business decisions

Advanced SQL and strong statistical analysis skills in Python or R

Proven experimental design and A/B testing experience with causal inference or geo-based methods

Experience leading large analytical initiatives and influencing strategy across functions

Clear communicator with ability to influence technical and non-technical audiences

Strong communication and storytelling

Cross-functional collaboration

Mentorship and leadership

SQL

Python or R

A/B testing and experimental design

📌 Lead Data Analyst, Marketing (SEM) (Barcelona)
🏢 Rover.Com
📍 Barcelona