Analyze user behavior across digital platforms to drive data-driven decision-making

Identify optimization opportunities and measure the impact of strategic initiatives, with a strong focus on A/B testing

Partner with product, technology, and business stakeholders to define, implement, and improve analytics, tracking, and experimentation initiatives

Design, optimize, and document scalable tracking and measurement concepts

Ensure data quality, consistency, and usability for reporting, analysis, experimentation, and third-party integrations

Define relevant KPIs, build dashboards, and provide actionable insights and recommendations for product optimization

Support A/B test design, sample size planning, KPI alignment, analysis methodology, result interpretation, and rollout recommendations

Contribute to scalable experimentation practices, tooling, automation, and knowledge management across markets, platforms, and product areas

Work hands-on with complex datasets, data pipelines, cloud environments, and analytics tools

Collaborate with developers, Data Analysts, Data Engineers, the Product Owner, and integral and local business departments

Act as a trusted sparring partner, contribute to knowledge sharing, mentoring, and continuous improvement

Requirements Several years of experience in digital analytics, conversion analysis, product analytics, experimentation, or a similar data-focused role, ideally in an e-commerce or digital product environment

Strong understanding of tracking concepts, KPI frameworks, data quality, reporting, and analytics tools such as Google Data Studio, Adobe Analytics, Firebase, Looker, Tableau, Power BI, or similar

Strong experience with A/B testing or experimentation methodologies, including test setup, sample size considerations, KPI definition,



statistical evaluation, interpretation of results, and communication of conclusions

Strong hands-on experience with SQL, complex datasets, data pipelines, and cloud or data warehouse technologies such as Google Cloud Platform, BigQuery, or similar solutions

Experience working with developers and technical teams, including documentation of requirements, tracking concepts, data flows, and implementation logic

Familiarity with GitHub, GitHub Copilot, AI agents, reusable skills/workflows, or similar tools

Strong stakeholder management and communication skills, with the ability to translate business needs into scalable analytical solutions and explain complex topics clearly

High level of ownership, self-organization, curiosity, and ability to work independently and as part of technical and cross-functional teams

Core Competencies Demonstrates expertise in digital analytics, A/B testing methodologies, and data quality management, with a strong ability to collaborate across teams to drive actionable insights and optimize product performance. Proficient in SQL and analytics tools, ensuring effective tracking and measurement in cloud environments.

Highest-signal resume keywords Digital Analytics

A/B Testing Methodologies

SQL

Google Cloud Platform

Stakeholder Management

Hard Skills Data Analysis

Conversion Analysis

Experimentation

KPI Definition

Statistical Evaluation

Data Quality Management

Dashboard Creation

Complex Datasets

Data Pipelines

Cloud Technologies

Soft Skills Communication Skills

Curiosity

Self-Organization

Mentoring

Collaboration

Industry Keywords E-Commerce

Digital Product

Analytics Tools

Experimentation Practices

Tracking Concepts

Tools & Technologies Google Data Studio

Adobe Analytics

Firebase

Looker

Tableau

Power BI

GitHub

GitHub Copilot

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