Overview

As CRM Lifecycle Lead, you own the end-to-end lifecycle strategy to activate, retain and reactivate users, using data-driven insights to personalize communications. You lead multi-team projects, shaping impactful lifecycle programs that scale with the company's growth. You'll test, learn, and iterate to improve engagement and business results, while aligning initiatives with company OKRs. This is a fast-paced, collaborative role at a leading online marketplace shaping user experiences at scale.

Compensaciones / Incentivos equity plan private health insurance monthly Glovo credit discounts on transportation, food enhanced parental leave online therapy and wellbeing benefits

Responsabilidades Define and optimize the communications lifecycle strategy to improve activation, retention and reactivation

Own complex CRM projects from ideation to execution with measurable outcomes

Develop a testing framework, interpret data, and translate insights into optimization actions

Manage cross-functional stakeholders to keep roadmaps aligned and on track

Prioritize activities in line with company OKRs and team goals





Adapt to a fast-changing environment and deliver results promptly

Requisitos principales 5+ years of CRM lifecycle marketing experience with segmentation, journeys, and personalized automated communications

Proven ability to manage end-to-end CRM initiatives from ideation to delivery

Hands-on experience with marketing automation tools (Braze preferred; also HubSpot, Salesforce)

Analytical mindset with comfort in data analysis and A/B testing to derive insights

Experience collaborating with analysts and data teams, turning user data into actionable insights

Knowledge of HTML and/or Liquid coding

Experience in a B2C marketplace/tech/consumer app/ride-hailing or similar

Strategic mindset with strong problem solving and results-driven attitude

Collaborative communication and cross-team stakeholder management

Fast learner with hands-on, roll-up-your-sleeves attitude

Udicial note: degree in Business Administration, Economics, Marketing or equivalent preferred collaboration stakeholder management problem solving

Braze

HubSpot

Salesforce

📌 Lifecycle Lead (Barcelona)
🏢 Glovo
📍 Barcelona