At Webfleet, we develop solutions that help fleets navigate an increasingly complex regulatory landscape while improving efficiency, reducing risk, and lowering operating costs. We are looking for a B2B Product Marketer to drive the go-to-market strategy, positioning and commercial success of our Compliance and Sustainability solutions portfolio. Working closely with Product Management, Marketing, Sales, Customer Success, and regional teams, you will identify market opportunities, translate complex regulations and compliance solutions into compelling customer value propositions, and bring innovative solutions to market.

Success in this role requires strong product marketing expertise, combined with the ability to critically evaluate evolving legislation, understand customer needs, and recognise where market and regulatory developments create opportunities to deliver customer value and drive business growth. Partner closely with Product Managers, Value Stream Leads, legal experts, regional teams, and commercial stakeholders to align strategy and maximise customer adoption and business impact. Manage cross-functional marketing initiatives and asset development projects, ensuring alignment, quality, and on-time delivery.

University or graduate degree with 5+ years of B2B product marketing experience, ideally in telematics, fleet management, mobility, SaaS, or other regulated industries. Strong analytical and research skills, with a genuine interest in monitoring and assessing legislation, regulatory developments, and industry trends to identify customer challenges, commercial opportunities,



and business impact. Excellent communication, stakeholder management, and cross-functional collaboration skills, with the ability to influence and align teams across Product, Sales, Marketing, Customer Success, and regional organisations.

Experience using AI tools to accelerate go-to-market activities such as market research, content development, competitive analysis, combined with the ability to critically assess and refine outputs. Full professional fluency in English with excellent written communication and copywriting skills. AI tools can support but we want you to own the persuasive customer-focused messaging and quality.

Working from home up to 3 days a week, ~500 euros gross to set up your home office and additional monthly home office allowance, ~ Additional health and dental insurance, ~Webfleet is Bridgestone's globally trusted fleet management solution. More than 50,000 businesses across the world use it to improve fleet efficiency, support drivers, boost safety, stay compliant and work more sustainably. For more than 25 years it has been empowering fleet managers with data-driven insights that help them optimize their operations.

This broad, integral corporate commitment clearly defines the value Bridgestone is promising to deliver to society, customers and future generations in eight focus areas: Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. If that's a yes, please apply and upload your CV (In English) We are an equal-opportunity employer and value diversity at our company.

📌 Marketing Consultant - The Netherlands (Cataluña)
🏢 Webfleet
📍 Cataluña