Overview In this role you will shape our online marketing analytics and AI roadmap, partnering with cross-functional teams to turn data into growth. You will lead a growing analytics team and drive a data-driven, experimental culture to optimize integral campaigns. You'll push advanced analytics and AI to stay at the cutting edge of marketing innovation.

This is a strategic, impact-focused position within the Marketing Performance organization that shapes how we measure and optimize performance at scale.

Compensaciones / Beneficios Prime Plus membership and benefits relocation support hybrid work model flexible benefits and compensation package

Coursera access and professional development onsite onboarding program and equipment lifecycle program

Responsabilidades Define and execute the analytics and reporting strategy for online marketing campaigns

Champion AI adoption and automation within the marketing analytics ecosystem

Design, track, and analyze experiments and drive a continuous test-and-learn agenda

Lead and mentor a team of analysts, providing context, tools, and guidance

Translate complex business questions into analyses using Python, R, or SQL and collaborate with stakeholders





Report on campaign performance to senior management with actionable insights from multiple angles

Requisitos principales Degree in a quantitative or technical field (such as Statistics, Mathematics, Physics, Computer Science, Engineering, or related discipline)

Excellent analytical thinking and data storytelling

Proactive ownership and ability to translate goals into actionable strategies

Strong business acumen and focus on trading impact over technical complexity

Experience in digital marketing analytics and prior mentoring/managing analysts

SQL proficiency; experience with Python, R, or similar for data manipulation

Experience building dashboards with Looker Studio/DataStudio, Tableau, or PowerBI

Solid understanding of statistical techniques for hypothesis testing and confidence intervals

Exceptional communication, organizational, and problem-solving skills; collaborative and feedback-oriented

Fluency in English (written and spoken)

communication excellence collaboration attention to detail

SQL querying

Python or R data visualization with Looker Studio/DataStudio, Tableau, PowerBI

📌 Online Marketing Analytics Manager (Barcelona)
🏢 Edreams
📍 Barcelona