Headquartered in Seattle and Barcelona, we’re a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We’re investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community.
We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. Join Marketing Analytics as a senior individual contributor focused on Search Engine Marketing (SEM) to lead paid search analytics for Rover globally. You'll shape how we measure and optimize acquisition across our growing portfolio of brands and markets.
As a key thought partner for SEM leaders, Finance, Data Science, and Analytics Engineering, you'll set the analytical agenda and stay hands-on with the analysis. A central question: when our brands compete for the same searches, how do we know if we have grown the business as a whole?
This role is based in our Barcelona office in Poblenou, with two office days per week (Mondays and Thursdays). Guide bidding and investment across brands. Help SEM teams assess cross-brand cannibalization and identify where additional spend generates incremental growth.
Design and analyze channel tests, geo-split experiments, and multibrand tests. Explain performance and identify opportunities. Partner with engineering and Data Science on data quality, conversion signals, and customer-value inputs.
Mentor analysts, review SQL and analytical methods, and develop reusable tools and documentation. 6+ years of analytics experience,



with a track record of turning complex analysis into business decisions and measurable outcomes.
~ Advanced SQL and strong statistical analysis skills in Python or R, including reviewing others' code and collaborating with engineering on data models.
~ Proven experimental design and A/B testing experience, including applying causal inference or geo-based methods and explaining their limitations.
~ Clear communicator with technical and non-technical audiences, who is able to shape compelling data narratives through analysis and data visualization.
~ Strong understanding of marketing attribution and acquisition economics, including customer acquisition cost (CAC), LTV, ROAS, and payback.
~ Experience with marketing mix modeling (MMM), customer LTV modeling, or transformation tools such as dbt.
~ You can also explain and defend every line of analysis you ship.
~ Long-term incentive plan with a company performance-based cash payout
~ Private medical insurance
~Adaptable work hours, sometimes you'll need to be in at certain times, but on the whole, we're pretty flexible when it comes to managing workload and time
~ Regular team activities, events, game nights, and more
~ Dog-friendly office

Additionally, Rover offers a long-term incentive plan with a company performance-based cash payout and benefits to full-time employees.
The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process.
We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations, and ordinances.
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📌 Lead Data Analyst, Marketing (SEM) (Barcelona)
🏢 Rover
📍 Barcelona