The Catering Sales Executive plays a pivotal role within the Catering Sales division, acting as a strategic driver of revenue and a key ambassador of the W brand. This position is responsible for leading the full commercial process for all banqueting and event enquiries without accommodation—maximizing revenue, optimizing space utilization, and ensuring the consistent delivery of elevated guest experiences.
The Catering Sales Executive plays a pivotal role within the Catering Sales division, acting as a strategic driver of revenue and a key ambassador of the W brand. This position is responsible for leading the full commercial process for all banqueting and event enquiries without accommodation—maximizing revenue, optimizing space utilization, and ensuring the consistent delivery of elevated guest experiences.
As a senior member of the team, the Catering Sales Executive oversees the entire lifecycle of catering business: from proactive prospecting and high-level client engagement to contract negotiation, event planning oversight, and cross-departmental coordination. The role requires strong commercial acumen, exceptional relationship-building skills, and the ability to influence internal and external stakeholders while upholding W Standards & Programs.
Lead high-impact site inspections for key prospects and high-value catering opportunities, showcasing the property with confidence and strategic positioning.
Ensure all enquiry handling aligns with W brand standards and EAME Divisional Event Enquiry Guidelines, maintaining a consistently elevated level of communication.
Lead the full wedding planning journey, acting as a trusted advisor and ensuring flawless execution from initial enquiry to event day coordination.
Evaluate operational capabilities and ensure all commitments align with brand standards and operational feasibility.
Partner strategically with the Group Sales team to convert high-value opportunities and maximize total hotel revenue.




Participate in advanced sales trainings, leadership development programs, and strategic meetings as required.
Foster strong cross-departmental collaboration, acting as a senior liaison between operational teams and clients.
Represent Catering Sales in event briefings, delivering clear and strategic updates on confirmed and potential business.
Actively participate in weekly Catering Sales meetings, contributing insights, forecasts, and strategic recommendations.
Conduct site inspections with executive presence, adhering to departmental standards and brand expectations.
Participate in the annual Engagement Survey and contribute to initiatives that enhance team culture and performance.
Support ESS surveys and contribute to strategic projects as assigned by the Director of Catering & Convention Services Manager and DOS.
Proven track record in luxury hotel sales, with demonstrated success in driving revenue and converting high-value business.
Strong analytical and commercial skills, with the ability to interpret data and make strategic decisions.
Exceptional communication skills in both Spanish and English, written and verbal.
Highly organized, with the ability to manage multiple priorities and work independently with minimal supervision.
Advanced computer skills, including Microsoft Word and Excel.
Proficiency in Opera Sales & Catering and PMS systems.
The typical working days of the Catering Sales Executive should be from 09.00 AM to 17.00 PM from Monday to Friday, but are flexible according to evening events taking place in the hotel and on events and wedding business.
Whatever/Whenever is our culture and service philosophy that brings our guests’ passions to life. If you are original, innovative, and always looking towards the future of what’s possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing integral team, and become the best version of you.
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📌 Catering Sales Executive - W Barcelona
🏢 W Barcelona
📍 Barcelona