Dandy is transforming the massive and antiquated dental industry—an industry worth over $400B. Backed by some of the world's leading venture capital firms, we're on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world—empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients.

We're looking for a Marketing Manager to act as the strategic marketing lead for the Iberia region, partnering closely with the Regional leadership team to drive market growth, pipeline generation, and customer engagement. In this role, you will translate global positioning and company priorities into effective regional go-to-market strategies tailored to local market dynamics, customer needs, and competitive conditions. You'll operate as a highly cross-functional marketer with ownership across positioning, demand generation, campaign strategy, local events, and regional execution.

You will serve as the voice of the market — helping ensure central marketing efforts are relevant and effective locally while influencing broader strategy through customer and market insights.

Own Regional Marketing Strategy : Develop and execute the regional marketing strategy to drive awareness, pipeline generation, customer acquisition, and market penetration within your territory. Adapt integral messaging, campaigns, and value propositions to ensure relevance for regional customer segments, market dynamics, and competitive landscapes. Serve as the connective tissue between the regional market and central marketing organization - ensuring global initiatives are effectively localized while regional insights shape broader company strategy.

Partner with Regional Sales & Account Management Teams : Develop market-specific enablement materials and highlight local customer proof points to drive customer acquisition & share of wallet expansion.





Lead Regional Campaign Planning & Execution : Define regional campaign priorities and partner with central marketing teams to execute integrated programs across paid media, lifecycle marketing, web, content, and outbound channels.

Support Regional Events & Field Marketing : Partner with central events teams to plan and execute local marketing events to strengthen brand presence and generate pipeline.

Act as the Voice of the Market : Surface regional insights, customer feedback, and competitive intelligence to influence broader marketing strategy, positioning, and campaign development.

Execute and Optimize Programs : Partner with central marketing teams to execute high-impact regional marketing campaigns and programs, continuously measuring performance and optimizing for ROI. 6+ years of experience across demand generation, product marketing, field marketing, or generalist marketing roles Spanish and English required, Catalan preferred Strong commercial acumen and experience aligning marketing strategy to pipeline and revenue outcomes Strong communication and stakeholder management skills, including experience partnering with senior sales or regional leadership Experience supporting or executing local events, field marketing initiatives, or customer activations Analytical mindset with experience using performance data to drive optimization and decision‐making Based in‐office in Barcelona.

Background in multi‐region or localized marketing strategy Experience in the healthcare industry and/or medical marketing Our local benefits packages typically include healthcare, dental, mental health support, parental planning resources, retirement savings options, and generous paid time off—ensuring our team members are supported no matter where they live and work.

Data Privacy Notice: By submitting your application, you consent to Dandy collecting, storing, and processing your personal information for recruitment purposes in accordance with our Privacy Policy and GDPR regulations. You have the right to access, rectify, or request the deletion of your data at any time by contacting Privacy Requests.

📌 Regional Marketing Manager (Permanent) (Barcelona)
🏢 Ekho Dealer (YC S22)
📍 Barcelona