Develop and execute SEM strategies for short- and long-term growth across integral and regional markets, aligning campaigns with business goals, targets, and LTV/CAC efficiency

Lead campaign management and automation across Google Ads and Microsoft Ads, including keyword expansion, ad copy and landing page testing, performance steering, and bidding processes

Design and run campaign A/B tests, causal impact studies, and geo-based incrementality experiments

Leverage automation and AI-driven workflows for campaign monitoring, alerting, and reporting

Measure and optimize performance using Looker dashboards and Snowflake-connected data models

Link paid acquisition to incremental ROI, LTV, and cross-channel efficiency

Partner with Martech and Data teams on tracking reliability, event-level attribution, and SEM data integration

Collaborate with Design, Product, and SEO to localize ad copy, test messaging frameworks, and align campaigns with brand positioning and market nuances

Define growth priorities, forecast performance, and communicate test learnings and recommendations to stakeholders

Test new Google Ads features and betas, including AI Max, Smart Bidding, and PMax

Synthesize experiment and data insights to inform broader marketing, LTV, and automation strategies

Requirements 5+ years of SEM experience, ideally in a B2C high growth or multi market environment

Advanced understanding of Google Ads operations and automation

Strong analytical mindset, comfortable interpreting Looker dashboards & data

Proven stakeholder management experience

Ability to align multiple teams (Data, Martech,



Product, and other marketing channels) around shared goals and influence decision making through clear communication and insights

Working knowledge of tracking, attribution, and marketing data pipelines

Track record of designing meaningful experiments and extracting scalable insights

Ability to balance analytical rigour with experimentation and innovative thinking

Confidence managing cross functional projects and presenting results to senior stakeholders

Self-starter, highly motivated, and comfortable driving initiatives with minimal supervision in a fast paced, data rich environment

Core Competencies Demonstrates expertise in developing and executing SEM strategies, leveraging advanced Google Ads operations, and utilizing data analytics tools like Looker for performance optimization. Proven ability to collaborate across teams and manage cross-functional projects to drive growth and align marketing initiatives with business goals.

Highest-signal resume keywords SEM Strategy Development

Google Ads Automation

Data Analysis with Looker

Stakeholder Management

Cross-Functional Collaboration

Hard Skills SEM

Google Ads

Microsoft Ads

A/B Testing

Data Analysis

Attribution

Campaign Management

Performance Optimization

Experiment Design

Bidding Processes

Soft Skills Analytical Mindset

Clear Communication

Self-Starter

Motivation

Innovative Thinking

Industry Keywords B2C

High Growth

Multi Market

Campaign Monitoring

Incremental ROI

Tools & Technologies Looker

Snowflake

Martech Tools

AI Max

Smart Bidding

📌 SEM Manager (Barcelona)
🏢 Jobtailor
📍 Barcelona