In this role you operationalize data strategies for a multinational FMCG client, ensuring data is collected, structured, activated, and measured across B2C and B2B ecosystems. You translate strategic data frameworks into practical plans, enabling CRM, CX, and marketing teams to act on data consistently and at scale. You will work closely with the Senior Data Strategist to move concepts to live, measurable initiatives and drive business impact through execution excellence.

This is a hands-on, cross‑functional role with a clear scope from data collection to performance tracking. Free online training (LinkedIn Learning, Udemy) Work from anywhere (telecommute up to 6 weeks) Support end-to-end data strategy execution across collection, ingestion, qualification, activation, and measurement Define and implement data collection frameworks across digital touchpoints (web, CRM, media, etc.) Enable data activation within CRM and marketing platforms to support segmentation, personalization, and journey orchestration for B2C and B2B Execute data-driven use cases from PoC to deployment, including testing, validation, and optimization Collaborate with data, CRM, CX, media,



and tech teams to ensure seamless delivery and best practices across markets Provide hands-on guidance, training, and troubleshooting to increase data activation maturity across markets Maintain data flows, structures, and integrations, ensuring data quality, consistency, and usability Solid experience in data operations, data activation, or analytics within multi-market organizations, ideally FMCG or consumer-driven environments Hands-on experience operationalizing data strategies across collection, structuring, activation, and measurement Strong understanding of data collection frameworks across digital touchpoints (web, CRM, media, marketing platforms) Experience enabling data activation within CRM and marketing platforms for segmentation and journey orchestration across B2C and B2B Ability to translate strategic data frameworks into actionable operational and technical execution plans Experience implementing data-driven use cases from PoC to scalable deployment Knowledge of measurement frameworks, KPI tracking, dashboards, and performance reporting Fluent English; additional languages are a plus data operations data activation data lifecycle management

📌 Senior Consultant - Data Expert (Barcelona)
🏢 Publicis Media
📍 Barcelona