Overview In this role you drive the end-to-end CRM tech stack across multiple markets to boost customer engagement and growth. You'll partner with marketing, product and engineering to deliver data-driven automations and scalable CRM solutions. Your work ensures data quality, efficient workflows, and strong vendor management while supporting multi-market expansion.

This is a hands-on, cross-functional position with a clear impact on growth and customer experience. Compensaciones / Ventajas Flexible working arrangements LinkedIn Learning Sabbatical & special leave policies Mobility Credit Health Insurance Employee assistance program Responsabilidades Lead the technical design, implementation, and optimization of CRM systems at scale Collaborate with marketing, product and engineering to align CRM solutions with business goals Develop and maintain CRM infrastructure, automate workflows and integrations, and enable personalization Ensure data quality, integrity,



and compliance via audits and analysis Troubleshoot CRM performance issues and optimize system functionality Analyze CRM data to generate actionable insights and recommendations Manage technical vendors and maintain system documentation Create in-app messages and email templates using HTML, CSS, and JavaScript Write SQL and Python scripts for segmentation and ETL processes Oversee multi-market CRM across 9 markets and coordinate with North American engineering teams Requisitos principales 3+ years of multi-country CRM experience, preferably in ride-hailing, mobility, or food delivery Hands-on experience configuring and optimizing CRM platforms (Braze) for mobile apps Proficiency in SQL, HTML, CSS, and JavaScript for CRM automation Strong analytical and problem-solving skills with a data-driven mindset Experience with API integrations and understanding of data structures and microservices Excellent stakeholder management and English communication skills Experience or interest in lifecycle marketing or product management is a plus stakeholder management collaboration across functions data-driven decision making Braze SQL HTML

📌 Senior CRM Technology Manager (F/M/D) (Barcelona)
🏢 Freenow
📍 Barcelona