Overview

As Senior CRM Manager, you will own CRM end-to-end for Lingokids, shaping personalized communications across email, push, and in-app messaging at a integral scale. You'll lead automation, AI-driven personalization, and cross-functional collaboration to drive onboarding, conversion, retention, and win-back. This role combines product, data, and design to continuously improve lifecycle programs and deliver measurable impact.

You'll work with Braze and AI tooling to scale creative and copy while upholding privacy and quality standards.

Compensaciones / Beneficios Remote-friendly

Stock options

Home office setup allowance

Meal allowances

Health insurance

Language lessons

Responsabilidades

Own and evolve Braze setup (Canvas, journeys, segmentation, Liquid, API campaigns, webhooks)

Design self-optimising lifecycle automation for onboarding, conversion, retention, and win-back

Leverage BrazeAI intelligence and predictive suites to optimize timing, channel, and content

Scale production and personalisation with AI tooling (copy/creative variants, localisation, automated QA)

Build reusable system components, templates, and documentation to improve speed and consistency

Collaborate with Data to improve signals (event design, model outputs, audience syncs, reporting)

Run a continuous experimentation program (A/B, multivariate, holdouts) and apply learnings to journeys





Own quality and governance (copy, rendering, links, deliverability, consent/privacy)

Report CRM impact on conversion/retention with actionable insights for non-CRM stakeholders

Stay current with best practices in lifecycle marketing and AI-assisted CRM

Requisitos principales 5+ years in CRM, lifecycle, or marketing automation with hands-on ownership of a marketing automation platform (Braze)

Deep hands-on experience with Braze (Canvas, Liquid, connected content, API campaigns, catalogs)

Demonstrated automation/AI in CRM (predictive audiences, AI-generated content/variants, automated localisation/QAs, self-optimising journeys, LLM-based workflows)

Strong data skills: write SQL, design events, critique model outputs

Experience with warehouse-driven CRM (Databricks, Hightouch or similar) is a plus

Working knowledge of HTML/CSS for email and fluency with APIs, SDKs, and integrations

Genuine test-and-learn mindset; strong privacy and deliverability discipline

Experience partnering with non-technical stakeholders to turn vague requirements into shipped solutions

Fluent in English; strong asynchronous communication for a fully remote team curious and playful strong collaboration with cross-functional teams data-driven decision making

Braze (Canvas, Liquid, connected content)

SQL

HTML/CSS for emails

📌 Senior CRM Manager - Automation & AI (Madrid)
🏢 Lingokids
📍 Madrid