Overview In this role you operationalize data strategies for a multinational FMCG client, ensuring data is collected, structured, activated, and measured across B2C and B2B ecosystems. You translate strategic data frameworks into practical plans, enabling CRM, CX, and marketing teams to act on data consistently and at scale. You will work closely with the Senior Data Strategist to move concepts to live, measurable initiatives and drive business impact through execution excellence.

This is a hands-on, cross‐functional role with a clear scope from data collection to performance tracking.

Compensaciones / Beneficios Versátil Benefits (Coverflex)

Growth opportunities

Free online training (LinkedIn Learning, Udemy)

Partner certifications (Meta, Google, Amazon)

Work from anywhere (telecommute up to 6 weeks)

Well-being initiatives

Responsabilidades

Support end-to-end data strategy execution across collection, ingestion, qualification, activation, and measurement

Define and implement data collection frameworks across digital touchpoints (web, CRM, media, etc.) ensuring governance and privacy compliance

Enable data activation within CRM and marketing platforms to support segmentation, personalization, and journey orchestration for B2C and B2B

Execute data-driven use cases from PoC to deployment, including testing, validation, and optimization

Implement measurement frameworks and set up dashboards and reporting to monitor KPIs

Collaborate with data, CRM, CX, media,



and tech teams to ensure seamless delivery and best practices across markets

Provide hands-on guidance, training, and troubleshooting to increase data activation maturity across markets

Maintain data flows, structures, and integrations, ensuring data quality, consistency, and usability

Requisitos principales Solid experience in data operations, data activation, or analytics within multi-market organizations, ideally FMCG or consumer-driven environments

Hands-on experience operationalizing data strategies across collection, structuring, activation, and measurement

Strong understanding of data collection frameworks across digital touchpoints (web, CRM, media, marketing platforms)

Experience enabling data activation within CRM and marketing platforms for segmentation and journey orchestration across B2C and B2B

Ability to translate strategic data frameworks into actionable operational and technical execution plans

Experience implementing data-driven use cases from PoC to scalable deployment

Knowledge of measurement frameworks, KPI tracking, dashboards, and performance reporting

Strong collaboration skills with cross-functional teams to ensure execution excellence

Detail-oriented, execution-focused mindset with problem-solving and optimization capabilities

Fluent English; additional languages are a plus collaboration attention to detail problem-solving data operations data activation data lifecycle management

📌 Senior Data Consultant (Barcelona)
🏢 Publicis Media
📍 Barcelona