Overview In this role, you will lead high-impact regional marketing campaigns (Africa, EE, Balkans, or SWE) by turning data into actionable growth strategies. You'll partner with performance marketers, data engineers, and analysts to optimize all channels, drive acquisition and re-engagement, and own regional performance targets. You'll shape strategies across Paid Social, SEM, ASA, and programmatic, while championing A/B testing and cross-functional collaboration to scale impact.

Compensaciones / Ventajas equity plan private health insurance monthly Glovo credit discounts on transportation and food gyms memberships extra time off and remote work options

Responsabilidades Lead creation, development, and optimization of campaigns for a specific region

Specialize in acquisition, activation, reactivation, and re-engagement via App Campaigns (UAC) and programmatic channels

Apply hands-on, data-driven methods to daily operations to address challenges and hit goals

Collaborate with marketers and analysts across channels to maximize impact

Own performance targets and consistently deliver growth metrics





Share insights and best practices to elevate team performance

Drive continuous optimization through A/B testing and performance analysis

Work cross-functionally with design, local marketing, BI, and Martech to implement winning strategies

Requisitos principales 3-5+ years in performance marketing

Strong focus on Google App Campaigns (preferably UAC) and programmatic

Proven ability to scale campaigns and optimize acquisition funnels for ROAS

Deep understanding of digital measurement, attribution, incrementality testing, and optimization

Strong analytical mindset and translating data into insights

Experience managing large-scale campaigns and cross-team collaboration

Familiarity with analytics tools: Google Data Studio, Tableau, Excel, Google Ads Editor, Adjust, Branch, Appsflyer

Excellent communication

Problem-solving

Proactive mindset

Google App Campaigns (UAC)

Programmatic advertising

Paid Social

📌 Senior Performance Marketing Specialist (Barcelona)
🏢 Glovo
📍 Barcelona