Overview In this role you drive the MarTech ecosystem for Amazon Freight's marketing programs across Europe, shaping lifecyle campaigns and content strategy to scale B2B customer engagement. You will lead a small team, partner with Tech and sales, and own the roadmap for website, email, and outbound communications. You'll balance strategy with hands-on execution to improve funnel metrics and attribution.

This is a high-impact chance to help Amazon Freight become a trusted freight partner at scale.

Responsabilidades

Own the marketing technology ecosystem as technical owner, coordinating with Tech and third-party providers

Supervise a 3-person team (email outbound, content, website updates) and define their goals

Oversee website upgrades and content management system enhancements

Create a roadmap for lifecycle marketing programs to accelerate funnel progression from lead to onboarding to reactivation

Manage lead capture, ABM, and lead conversion tools (Pardot, Salesforce, 6sense)

Develop and influence the MarTech product roadmap and strategy

Build capabilities to enable full-funnel marketing attribution





Maintain dashboards for marketing and candidate quality; drive lead generation via ML tooling

Measure user journeys and website features using A/B testing and web analytics

Collaborate with Sales Operations to troubleshoot lead management integrations with marketing automation platforms

Ensure best practices in marketing automation and lead training for multi-stage programs and trigger-based campaigns

Requisitos principales Marketing experience in a non-internship role

Data-driven approach to marketing improvements

Proficiency with Excel or Tableau for data manipulation and visualization

Experience building and scaling cross-functional programs or campaigns

Go-to-market experience for consumer software or hardware products

Experience with customer segmentation and targeting

Experience with email, web analytics, and CRM tools for demand generation (e.g., Marketo, Salesforce)

Ability to influence and collaborate across levels and functions

Cross-functional collaboration

Analytical mindset

Strategic thinking

Pardot

Salesforce

6sense

📌 Senior Product Manager, Amazon Freight (Barcelona)
🏢 Amazon
📍 Barcelona