22 sep
|
Amazon
|
Barcelona
Do you enjoy a fast-growth business where you can affect customer experience at scale in one of the newest Amazon bets?Amazon Freight is growing at triple digit rates as we scale this new B2B offering across Europe and we are hiring a Sr Product Manager to lead our Product Marketing. 2) content and Outbound communications, 3) Seller Engagement and Communications.
Responsibilities include lifecycle marketing program creation, website content (CMS) optimization and features, as well as content roadmap. Supervise 3 team members (yellow badge, L5, and Sponsored HC) define their goals, covering email outbound communications, Brand Content, website updates, and marketing automation.
- Supervise software developer and content managers to develop and manage website upgrades/enhancements• Create a roadmap of lifecyle marketing programs to accelerate customer funnel and self-serve across all stages. Pardot, Salesforce, 6sense.
- Create, manage and influence MarTech product roadmap and strategy • Develop tools and capabilities to enable full funnel marketing attribution• Manage marketing and candidate quality dashboards and spearhead lead generation machine learning tool • Measure the effectiveness of user journey and website features utilising A/B testing and web analytics • Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integrations with marketing automation platforms• Ensure marketing automation best practices and capture feedback for platform and process enhancements; document and lead training for marketing automation processes,
multi-stage automated program development, lead scoring architecture and management, and trigger-based programsAbout the teamAmazon Freight offers trucking service allowing external businesses use Amazon's private transportation network. Its vision lies on being the most trusted freight partner by sustainably sharing Amazon's technology and networkBasic qualifications- Experience in professional non-internship marketing- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience using Microsoft Excel to manipulate and analyze data- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience with Excel (including VBA, pivot tables, array functions, power pivots, etc.) and data visualization tools such as Tableau- Experience building, executing and scaling cross-functional marketing programs- Experience leading go-to-market for consumer software or hardware product launches- Experience with customer segmentation, profiling, and targetingPreferred qualification - Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice () to know more about how we collect, use and transfer the personal data of our candidates.
📌 Senior Product Manager (Temporary) (Barcelona)
🏢 Amazon
📍 Barcelona