Overview At Taptap, we are not just shaping the future of advertising technology, we are building it today. Guided by teamwork, respect, and determination, we challenge the status quo, connect ideas with impact, and create innovative solutions that drive real results. Our culture thrives on visionary thinking, collaboration, and a deep respect for people, because good people, doing great things is what makes us stronger.

As a global team, we believe in pushing boundaries, fostering growth, and exceeding expectations. We are authentic, ambitious, and passionate about what we do, and we never settle for less than excellence. If you're looking to be part of a company that values creativity, problem-solving, and the power of technology, we'd love to hear from you.

Scope Reporting directly to the Programmatic Trading Director, the candidate will play an important role within both the Product Operations & the broader Commercial teams. The incumbent will take primary responsibility for the successful trafficking and optimization of all advertising data-driven digital campaigns using TAPTAP's proprietary DSP & DMP, Sonata. The candidate will proactively manage campaigns booked by the Iberia Sales team – Direct Response, Branding or Tactical, whether sold directly or programmatically, ensuring all booked campaigns not just deliver in volume terms, but also exceed client expectations in terms of KPIs.

The candidate will work very closely and regularly interact with the Sales & Product teams and through them with all customers, be they agencies and direct clients. The trader will be responsible for maintaining up-to-date forecasts of inventory availability, as well as providing ad hoc and regular reporting and recommendations on site, campaign and ad performance, sell-through and yield. The candidate will work in close collaboration with the Product and Sales teams, and act as his/her interface with Sonata,



to ensure that client Media programmatic revenues continue to grow across all Data-Driven Digital Strategies.

Responsibilities Programming and Implementing Digital Media campaigns

Interfacing with agencies, trading desks and direct clients

Reviewing and processing advertising campaign material

Requiring plan assets, such as creatives and tracking tags

Setting up data-driven digital ad campaigns in Sonata

Managing bid strategies for campaigns

Operating across ad servers, ad technology solutions and Sonata's DSP & DMP platform

Guaranteeing the campaign's kick-off and deployment

Monitoring the Digital Media campaigns

Regularly monitoring and reconciling campaign delivery across third party ad serving systems

Analyzing digital inventory to determine what is performing best for sponsors based on click-through rate, viewability, and user engagement, and any other KPIs

Following-up on the campaign's KPIs daily

Filling out the daily monitoring forms

Troubleshooting any ad creative issues that affect tracking, implementation, or reporting

Designing and implementing benchmarks according to performance or quality assurance KPIs

Informing the team about alert situations

Optimizing the Digital media campaigns

Applying A/B testing on the creative pieces, targeting segments or media plans in order to improve the impact on the distinct audiences meeting campaign goals

Analyzing and recommend campaign modifications, leveraging understanding of advertiser and product performance and any improvements to the strategic plan to increase conversion

Maximizing performance and ad revenue

Reporting

Providing campaign reports to internal teams,



using internal and third-party sources as needed

Elaborating the results and insights reports for our clients and partners

Experience &

Skills Advanced Level of English. (C1)

5 years of experience on similar position within a trading desk, publisher, advertiser adops/programmatic team. Profiles with less demonstrable digital marketing experience will not be considered

Min 1 year of programmatic Buying experience, with particular emphasis on Real Time Bidding

Excellent analytical and problem-solving skills with strong attention to detail and follow-up process

Strong initiative and ability to plan and prioritize work efficiently, multi-task, and work well under pressure with minimal direction

Data driven personality, ability to tell stories based on campaign data analysis

Excellent communication skills

Understanding of on-line and digital advertising metrics and KPIs

Bonus points Good understanding and experience of programmatic advertising - platforms, such us SSPs, DSPs, Ad Exchanges or DMPs

Experience with analytics or BI tools like Tableau, Power BI, Qlikview, Google Analytics

HTML/Javascript knowledge

Advanced spreadsheet capabilities

Benefits Permanent position based in Madrid

Competitive compensation package, according with the candidate ́s profile &

experience

Comprehensive benefits package, including versátil compensation options

Great working environment

Join Us At Taptap, diversity and inclusion are at the heart of who we are. We believe that different perspectives, backgrounds, and experiences fuel innovation and success. We are team players who won't go solo, thoughtful collaborators who value others' ideas, and ambitious professionals who refuse to accept the status quo. If you're ready to make things happen and be part of a company that is creating tomorrow, today, apply now and help us build the future of advertising technology together.

📌 Senior Programmatic Trader & Data Analyst (Madrid)
🏢 Taptap Digital
📍 Madrid